The Factors affecting Business Marketing for business products are: (i) the number of potential business users; (i ) their purchasing […]
The Factors affecting Business Marketing Demand Read More »
MarketingFour demand characteristics differentiate the business market demand from the consumer market: (i) Demand is derived, (i ) demand tends
4 CHARACTERISTICS OF BUSINESS MARKET DEMAND Read More »
Marketing
Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to
4 CHARACTERISTICS OF BUSINESS MARKET DEMAND Read More »
Blog, Business, Principles of MarketingThe business market consists of all business users, organizations that buy goods and services for one of the following purposes:
NATURE AND SCOPE OF THE BUSINESS MARKET Read More »
MarketingThere are mainly three retention building approaches to form good customer relationship, which we are looking at in this article.
Forming Good Customer Relationship Read More »
MarketingCustomers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving and they are approached
Customer Relationship Management (CRM) Read More »
MarketingThe buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision
Factors influencing consumers Behaviour Read More »
MarketingOften the situations in which we find ourselves play a large part in determining how we behave. Students, for example,
Situational Influences on Customer Behaviour Read More »
MarketingOne or more motives within a person or their Psychological Factors activate goal-oriented behaviour. One such behaviour is perception, that
Psychological Factors influence on Customer Read More »
MarketingThe ways in which we think, believe, and act are determined to a great extent by social forces and groups.
Social and Group Forces on Consumer Behaviour Read More »
Marketing, Organization Behaviour
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer buying behaviour studies
CONSUMER BUYING BEHAVIOUR Read More »
Marketing, Principles of MarketingCompanies can adopt target market strategies such as aggregation, single-segment concentration, or multiple segments targeting strategies. Aggregation treats the entire market as one, minimizing costs and often coupled with product differentiation. Single-segment focuses on one market, providing strong presence but with higher risks. Multiple-segments targeting caters to diverse groups to increase sales volume, useful in seasonal demand variations, though costlier in production and marketing.
TARGET MARKET STRATEGIES Read More »
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