Since attitude and work are very important parts of life, and since people tend to have different attitudes towards different…
Since organisations are run by people, the performance of organisations, therefore, is dependent on the sum total of the performance…
Read and find out more about the relationships between learning and training in different contexts
Industrial psychology and organizational psychology are different but interconnected areas, such that they are usually used interchangeably.
The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other trained…
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…
Introduction We are in the age and times of "here" and "now"; Individuals and organizations seem to be in a…
This article introduces you to the concept of sports marketing and the three dimensions of sports marketing. It also distinguishes…
In this informative article, we will delve into the challenges encountered during the marketing of services. While many of the…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and…
n this article, we shall be covering the role of price and pricing in the marketing mix, for instance, what…
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential processes…