Factors influencing consumers Behaviour
The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision […]
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Marketing
Situational Influences on Customer Behaviour
Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example,
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MarketingPsychological Factors influence on Customer
One or more motives within a person or their Psychological Factors activate goal-oriented behaviour. One such behaviour is perception, that
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MarketingSocial and Group Forces on Consumer Behaviour
The ways in which we think, believe, and act are determined to a great extent by social forces and groups.
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Marketing, Organization Behaviour
CONSUMER BUYING BEHAVIOUR
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer buying behaviour studies
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Marketing, Principles of MarketingTARGET MARKET STRATEGIES
Companies can adopt target market strategies such as aggregation, single-segment concentration, or multiple segments targeting strategies. Aggregation treats the entire market as one, minimizing costs and often coupled with product differentiation. Single-segment focuses on one market, providing strong presence but with higher risks. Multiple-segments targeting caters to diverse groups to increase sales volume, useful in seasonal demand variations, though costlier in production and marketing.
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MarketingSEGMENTING INDUSTRIAL MARKETS
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and
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Marketing, Principles of MarketingSEGMENTING THE CONSUMER MARKET
There is no single way to segment a consumer market. A marketer has to try different segmentation variables, singly and
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Marketing, Principles of MarketingAN OVERVIEW OF MARKETS AND TARGET MARKET
Markets are collections of people or organizations with (a) needs to satisfy (b) money to spend, and (c) the willingness
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Marketing
ANNUAL MARKETING PLANNING
Apart from the basic strategic planning spanning several years into the future, it is also necessary to develop a more
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MarketingTHE STRATEGIC MARKETING PLANNING PROCESS
Strategic marketing planning is a five-step process that assesses current performance; establishes specific marketing objectives; determines positioning and differential advantage;
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Marketing
STRATEGIC MARKETING PLANNING
Companies that adopt the marketing concept realize that strategic marketing efforts are more successful when they are carefully planned. Strategic
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Marketing
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