Marketing

TARGET MARKET STRATEGIES

Companies can adopt target market strategies such as aggregation, single-segment concentration, or multiple segments targeting strategies. Aggregation treats the entire market as one, minimizing costs and often coupled with product differentiation. Single-segment focuses on one market, providing strong presence but with higher risks. Multiple-segments targeting caters to diverse groups to increase sales volume, useful in seasonal demand variations, though costlier in production and marketing.

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Marketing
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