Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to…
The aim of marketing is to meet and satisfy customers' needs and wants. The field of consumer buying behaviour studies…
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and…
There is no single way to segment a consumer market. A marketer has to try different segmentation variables, singly and…