Factors influencing consumers Behaviour
The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision […]
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Marketingconsumers Behaviour
Social and Group Forces on Consumer Behaviour
The ways in which we think, believe, and act are determined to a great extent by social forces and groups.
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Marketing, Organization Behaviour
CONSUMER BUYING BEHAVIOUR
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer buying behaviour studies
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Marketing, Principles of Marketing
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