consumers Behaviour

Factors influencing consumers Behaviour

The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision…

3 years ago

Social and Group Forces on Consumer Behaviour

 The ways in which we think, believe, and act are determined to a great extent by social forces and groups.…

3 years ago

CONSUMER BUYING BEHAVIOUR

The aim of marketing is to meet and satisfy customers' needs and wants. The field of consumer buying behaviour studies…

3 years ago