Principles of Marketing

Professional Photography. 4 Things involved in the Practice

Welcome to our exploration of professional photography. It's not just about clicking a button; it's a harmonious blend of technical…

6 months ago

Sports Marketing. What you may not know about the strategy.

Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The…

2 years ago

Fundamentals of Online Marketing

  Introduction We are in the age and times of "here" and "now"; Individuals and organizations seem to be in a…

2 years ago

What’s Sports Marketing?

This article introduces you to the concept of sports marketing and the three dimensions of sports marketing. It also distinguishes…

2 years ago

TIPS ON MARKETING OF SERVICES

In this informative article, we will delve into the challenges encountered during the marketing of services. While many of the…

2 years ago

EXTERNAL FACTORS AFFECTING PRICING DECISIONS

Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and…

2 years ago

Price and Pricing Decisions

n this article, we shall be covering the role of price and pricing in the marketing mix, for instance, what…

2 years ago

THE PRODUCT-DEVELOPMENT PROCESS

The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential processes…

2 years ago

PRODUCT DEVELOPMENT OBJECTIVES

 It is very important to clearly state the product development objectives in order to provide direction for product development decisions.

2 years ago

4 CHARACTERISTICS OF BUSINESS MARKET DEMAND

Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to…

2 years ago

NATURE AND SCOPE OF THE BUSINESS MARKET

 The business market consists of all business users, organizations that buy goods and services for one of the following purposes:…

2 years ago

MARKETING AND DEMAND MANAGEMENT

Introduction  Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and…

2 years ago