{"id":1042,"date":"2022-04-21T20:40:00","date_gmt":"2022-04-21T18:40:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/sports-marketing\/"},"modified":"2023-08-16T11:36:49","modified_gmt":"2023-08-16T09:36:49","slug":"sports-marketing","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/en\/sports-marketing\/","title":{"rendered":"What&#8217;s Sports Marketing?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dcd64fadba4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dcd64fadba4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/support.centreforelites.com\/en\/sports-marketing\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/support.centreforelites.com\/en\/sports-marketing\/#Definition_and_meaning_of_Sports_Marketing\" >Definition and meaning of Sports Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/support.centreforelites.com\/en\/sports-marketing\/#1_Marketing_of_Sports\" >1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Marketing of Sports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/support.centreforelites.com\/en\/sports-marketing\/#2_Marketing_through_Sports\" >2.&nbsp;&nbsp;&nbsp;&nbsp; Marketing through Sports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/support.centreforelites.com\/en\/sports-marketing\/#3_Grassroots_Sport_Marketing\" >3.&nbsp;&nbsp;&nbsp;&nbsp; Grassroots Sport Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/support.centreforelites.com\/en\/sports-marketing\/#Sports_Products_versus_Non-sports_products\" >Sports Products versus Non-sports products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/support.centreforelites.com\/en\/sports-marketing\/#Benefits_of_Sport_Marketing\" >Benefits of Sport Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/support.centreforelites.com\/en\/sports-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;<span style=\"text-indent: 1pt;\">Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of the world to speak one language either in the game of football, basketball, Lawn tennis etc. Due to its general acceptance by all races and religions of the world and its importance in peoples\u2019 lives, especially the game of football, sports are considered a profitable and sustainable marketing source.<\/span><\/p>\n\n\n\n<p><span style=\"text-indent: 1pt;\">This article introduces you to the concept of sports marketing and the three dimensions of sports marketing. The article also distinguishes sports products from non-sports products and also explains the various benefits derived from sports marketing<\/span><\/p>\n\n\n\n<div>\n<h2 style=\"text-align: left; text-indent: 18pt;\"><span class=\"ez-toc-section\" id=\"Definition_and_meaning_of_Sports_Marketing\"><\/span>Definition and meaning of Sports Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-indent: 18pt;\">&nbsp;<\/p>\n<p style=\"line-height: 117%; margin: 0cm 0cm 6.0pt 18.0pt; text-indent: 1pt;\">Sport marketing is the use of marketing principles for or within sports related environments. It is a subdivision of marketing which focuses both on the promotion of sport events and teams as well as the promotion of other products and services through sporting events and sport teams.<\/p>\n<p style=\"line-height: 117%; margin: 0cm 0cm 6.0pt 18.0pt; text-indent: 1pt;\">Sport Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.<\/p>\n<p style=\"line-height: 117%; margin: 0cm 0cm 6.0pt 18.0pt; text-indent: 1pt;\"><span style=\"text-indent: 44pt;\">One element that sports marketing takes advantage of is that athletes tend to be brand loyal and fans tend to be loyal to their favourite athletes and teams. This can be recognized through the contracts players and athletes sign with sports companies in which they get paid to wear or use their products in each game or sporting event. By doing so, the players and athletes and also their fans develop loyalty to the products for a longer time.<\/span><\/p>\n<p style=\"line-height: 117%; margin: 0cm 0cm 6.0pt 18.0pt; text-indent: 1pt;\">There are three dimensions to sports marketing and these are:<\/p>\n<p style=\"margin-left: 62pt;\">&nbsp;<\/p>\n<h3 style=\"margin: 0cm; text-align: left; text-indent: 18pt;\"><span class=\"ez-toc-section\" id=\"1_Marketing_of_Sports\"><\/span>1.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Marketing of Sports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin-bottom: .0001pt; margin: 0cm; mso-list: l0 level1 lfo1; tab-stops: 36.4pt; text-indent: 18pt;\"><a name=\"bookmark1523\"><\/a><\/p>\n<p style=\"line-height: 110%; margin-left: 36pt;\">This involves designing or developing a &#8220;live&#8221; themed activity, occasion, and display or exhibit sporting event to promote a product , a team, cause or organization. It is a marketing strategy<\/p>\n<p style=\"margin: 0cm 0cm 17.0pt 36.0pt;\">This kind of marketing strategically aims at marketing the pure sports goods to the <a href=\"https:\/\/support.centreforelites.com\/en\/target-market-strategies\/\">target market<\/a>. This involves the advertising of sports events and sports teams or association such as the champions\u2019 league, the Olympics, the world cup, National Football League, through different media channel. In this type of marketing, the promotion is related to sports.<\/p>\n<h3 style=\"margin: 0cm 0cm 17pt 36pt; text-align: left;\"><span class=\"ez-toc-section\" id=\"2_Marketing_through_Sports\"><\/span><span style=\"text-indent: 18pt;\">2.<\/span><span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; text-indent: 18pt;\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]--><span style=\"text-indent: 18pt;\">Marketing through Sports<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin: 0cm 0cm 17.0pt 36.0pt;\">This concept has been in use since the 80s but has gained more popularity in the last two decades due to the <a href=\"https:\/\/support.centreforelites.com\/en\/definition-of-growth-and-development\/\">growth<\/a> and expansion that the different types of sports have enjoyed<\/p>\n<p style=\"margin: 0cm 0cm 17.0pt 36.0pt;\">This kind of marketing and promotion can be carried out through (i) the sport or (ii) through the sports club. When the marketing is done through the sport, it is under the responsibility of the different sporting associations and when it is done through the sports club, the responsibility falls on the different sports clubs.<\/p>\n<p style=\"margin: 0cm 0cm 17.0pt 36.0pt;\">Marketing through sports involves the marketing of non-sports products or the promotion of various products through sports-related channels like sporting events, sporting teams and individual athletes, for example, Master Card sponsorship and advertisements in the champions\u2019 league and the world cup is a well-known advertisement.<\/p>\n<p style=\"margin: 0cm 0cm 17.0pt 36.0pt;\">In marketing through sports, the promotion is not about the sports; to promote their products or services, companies and associations use different channels such as sponsorships of teams, or athletes, television or radio advertisement during the different broadcast sports events and celebrations and or advertisements on sporting venues.<\/p>\n<h3 style=\"margin: 0cm 0cm 17pt 36pt; text-align: left;\"><span class=\"ez-toc-section\" id=\"3_Grassroots_Sport_Marketing\"><\/span><span style=\"text-indent: 18pt;\">3.<\/span><span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal; text-indent: 18pt;\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]--><span style=\"text-indent: 18pt;\">Grassroots Sport Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin: 0cm 0cm 17.0pt 36.0pt;\">Grassroots Sports Marketing is a part of the field of marketing known as Social Marketing. It involves the promotion of sports to the public in order to increase participation. It is normally done with a much smaller budget than marketing sports teams and events or marketing of products through sports, as it does not bring any direct financial benefit. Although this type of marketing normally drives people to clubs where they will pay to play sport; however, it still needs to be subsidized in order to be run.<\/p>\n<p style=\"margin: 0cm 0cm 17.0pt 36.0pt;\">Street Marketing is an offshoot of <a href=\"https:\/\/support.centreforelites.com\/en\/guerrilla-marketing\/\">grassroots marketing<\/a>. It involves promoting of sports through billboards on the street and also through urban <a href=\"https:\/\/support.centreforelites.com\/en\/elements-compounds-and-mixtures\/\">elements<\/a> like street lights, sidewalks etc to gain publicity during major worldwide sporting events such as football World Cup, Olympic Games etc.<\/p>\n<h2 style=\"margin: 0cm 0cm 17pt 36pt; text-align: left;\"><span class=\"ez-toc-section\" id=\"Sports_Products_versus_Non-sports_products\"><\/span><span style=\"text-indent: 19pt;\">Sports Products versus Non-sports products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin-bottom: 0cm; text-indent: 19pt;\">&nbsp;<\/p>\n<p style=\"margin: 0cm 0cm 17.0pt 36.0pt;\">In establishing a strategic environment for any dimension of sports marketing, it is necessary to make clear distinctions between sports and non-sports products.<\/p>\n<p style=\"margin-bottom: 0cm; text-indent: 36pt;\">A. Sports Products<\/p>\n<p style=\"line-height: 112%; margin: 0cm 0cm 0cm 72.0pt;\">There are three main categories of sports products and these are:<\/p>\n<p style=\"line-height: 112%; margin-bottom: .0001pt; margin: 0cm; mso-list: l1 level1 lfo2; tab-stops: 71.2pt; text-indent: 36pt;\"><a name=\"bookmark1526\"><\/a><!-- [if !supportLists]-->i.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Spectator Sports<\/p>\n<p style=\"line-height: 112%; margin: 0cm 0cm 37.0pt 72.0pt; text-indent: 1pt;\">The main <a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/annual-marketing-planning.html\">marketing<\/a> objective in this category is to increase the ticket sales or general y, to increase the ratings of the broadcasting of sports events.<\/p>\n<p style=\"margin-bottom: .0001pt; margin: 0cm; mso-list: l1 level1 lfo2; tab-stops: 71.2pt; text-indent: 36pt;\"><a name=\"bookmark1527\"><\/a><!-- [if !supportLists]-->ii.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Participation Sports<\/p>\n<p style=\"margin: 0cm 0cm 37.0pt 72.0pt; text-indent: 1pt;\">Unlike spectator sports, participation sports lack the feeling of competition and involve the individuals in the sports experiences, hence the term, \u201cparticipation sports\u201d.<\/p>\n<p style=\"line-height: 120%; margin: 0cm 0cm 17.0pt 72.0pt; mso-list: l1 level1 lfo2; tab-stops: 71.2pt; text-indent: -36pt;\"><a name=\"bookmark1528\"><\/a><!-- [if !supportLists]-->iii.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Sporting goods, Apparel, Athletic Shoes and Sports-Related Products<\/p>\n<p style=\"line-height: 120%; margin: 0cm 0cm 17.0pt 72.0pt; mso-list: l1 level1 lfo2; tab-stops: 71.2pt; text-indent: -36pt;\">Sporting goods are tangible products created for specific sports activity.<\/p>\n<p style=\"line-height: 120%; margin: 0cm 0cm 17.0pt 72.0pt; mso-list: l1 level1 lfo2; tab-stops: 71.2pt; text-indent: -36pt;\">Apparel is a type of sports-related clothing. It may be either to facilitate participation, support or for fashion reasons.<\/p>\n<p style=\"line-height: 120%; margin: 0cm 0cm 17.0pt 72.0pt; mso-list: l1 level1 lfo2; tab-stops: 71.2pt; text-indent: -36pt;\">Athletic shoes form a distinguished category due to its various designs, and being in everyone\u2019s wardrobes.<\/p>\n<p style=\"line-height: 120%; margin: 0cm 0cm 17.0pt 72.0pt; mso-list: l1 level1 lfo2; tab-stops: 71.2pt; text-indent: -36pt;\">Sports-Related Products may be referred to as souvenirs or any <span style=\"font-size: 13pt; line-height: 115%;\">type of good that may be purchased during the participation in a <\/span>sports activity for example beer.<\/p>\n<p style=\"margin: 0cm 0cm 28.0pt 73.0pt;\">&nbsp;<\/p>\n<p style=\"margin-bottom: 0cm; text-indent: 38pt;\">B. Non-sports Product<\/p>\n<p style=\"margin: 0cm 0cm 0cm 55.0pt;\">Marketers of non-sports products benefit from the sports environment using different levels of sponsorship strategies and these are:<\/p>\n<p style=\"margin: 0cm 0cm 0cm 55.0pt; mso-list: l2 level1 lfo3; tab-stops: 90.35pt; text-indent: 0cm;\"><a name=\"bookmark1529\"><\/a><!-- [if !supportLists]-->i.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Traditional Sponsorship<\/p>\n<p style=\"margin: 0cm 0cm 17.0pt 91.0pt;\">Here, the aim is to be able to use the logos and the trademarks of the sports property and to settle a relationship in the customers\u2019 minds of the <a href=\"https:\/\/support.centreforelites.com\/en\/target-market-strategies\/\">target market<\/a> of that sports property.<\/p>\n<p style=\"margin: 0cm 0cm 0cm 55.0pt; mso-list: l2 level1 lfo3; tab-stops: 90.35pt; text-indent: 0cm;\"><a name=\"bookmark1530\"><\/a><!-- [if !supportLists]-->ii.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Venue Naming Rights<\/p>\n<p style=\"line-height: 112%; margin: 0cm 0cm 17.0pt 91.0pt;\">Though this may be similar to traditional sponsorship, venue naming rights represent a special form of sponsorship because it is claimed that the sponsors receive a remarkably high value from naming values.<\/p>\n<p style=\"line-height: normal; margin: 0cm 0cm 17.0pt 55.0pt; mso-list: l2 level1 lfo3; tab-stops: 90.35pt; text-indent: 0cm;\"><a name=\"bookmark1531\"><\/a><!-- [if !supportLists]-->iii.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Endorsement<\/p>\n<p style=\"margin: 0cm 0cm 17.0pt 91.0pt; text-indent: 1pt;\">This can be described as personal sponsorship for example; Adidas is the personal sponsor of Lionel Messi while Nike is the personal sponsor of Cristiano Ronaldo<\/p>\n<p style=\"line-height: 112%; margin: 0cm 0cm 0cm 54.0pt; mso-list: l2 level1 lfo3; tab-stops: 89.75pt; text-indent: 0cm;\"><a name=\"bookmark1532\"><\/a><!-- [if !supportLists]-->iv.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Licensing<\/p>\n<p style=\"line-height: 112%; margin: 0cm 0cm 48.0pt 91.0pt; text-indent: 1pt;\">In this type of sponsorship, the licensor gets only the rights to use sport property\u2019s logos and trademarks during it\u2019s on marketing efforts. Official supplier is one of supplier is one of the most common categories of licensing. A popular example in recent times is that of Turkish Airlines being the official supplier of FC Barcelona.<\/p>\n<h2 style=\"line-height: 120%; margin: 0cm 0cm 8pt 54pt; text-align: left;\"><span class=\"ez-toc-section\" id=\"Benefits_of_Sport_Marketing\"><\/span>Benefits of Sport Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"line-height: 120%; margin: 0cm 0cm 8.0pt 54.0pt;\">&nbsp;<\/p>\n<ol style=\"text-align: left;\">\n<li style=\"text-align: justify;\">Sport marketing drives memberships, sales and recognition.<\/li>\n<li style=\"text-align: justify;\">These are the major factors that are of immense benefit to the companies the athletes, the associations, the leagues and the sports event manager.<\/li>\n<li style=\"text-align: justify;\">When properly planned, effective marketing helps to understand the customer and the marketplace.<\/li>\n<li style=\"text-align: justify;\">Informed marketing decisions help increase the company\u2019s, club\u2019s or association\u2019s performance.<\/li>\n<li style=\"text-align: justify;\">Due to the status and importance in people\u2019s lives, sport is considered a profitable and sustainable marketing source.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Sports as an important agent of globalization, a very lucrative occupation, a form of leisure\/relaxation and its general acceptability by people of all races and religions has become an important avenue for promoting not only sports but almost every other thing that can impact or affect the human life. This is essentially the goal of sports marketing.<\/p>\n\n\n\n<p><span style=\"text-indent: 1pt;\">&nbsp;<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article introduces you to the concept of sports marketing and the three dimensions of sports marketing. It also distinguishes sports products from non-sports products and also explains the various benefits derived from sports marketing<\/p>\n","protected":false},"author":1,"featured_media":1360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":135,"footnotes":""},"categories":[135],"tags":[226,227],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundamentals-of-marketing","tag-marketing-strategies","tag-principles-of-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2023\/04\/sports-marketing.jpg?fit=1200%2C675&ssl=1","jetpack-related-posts":[{"id":1025,"url":"https:\/\/support.centreforelites.com\/en\/sports-marketing-what-you-may-not-know-about-the-strategy\/","url_meta":{"origin":1042,"position":0},"title":"Sports Marketing. What you may not know about the strategy.","author":"centreforelites","date":"August 5, 2022","format":false,"excerpt":"Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.","rel":"","context":"In &quot;Business Ideas&quot;","block_context":{"text":"Business Ideas","link":"https:\/\/support.centreforelites.com\/en\/category\/business-ideas\/"},"img":{"alt_text":"Sports Marketing","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/08\/sports-marketing.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/08\/sports-marketing.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/08\/sports-marketing.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/08\/sports-marketing.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/08\/sports-marketing.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1763,"url":"https:\/\/support.centreforelites.com\/en\/unlocking-the-potential-a-guide-to-earning-with-indoleads-affiliate-network\/","url_meta":{"origin":1042,"position":1},"title":"Unlocking the Potential: A Guide to Earning with Indoleads Affiliate Network","author":"centreforelites","date":"June 25, 2023","format":false,"excerpt":"Looking to earn money through affiliate marketing? Look no further than Indoleads Affiliate Network! In this article, we'll introduce you to the network and show you how to join.","rel":"","context":"In &quot;Affiliate Marketing&quot;","block_context":{"text":"Affiliate Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/affiliate-marketing\/"},"img":{"alt_text":"Unlocking the Potential: A Guide to Earning with Indoleads Affiliate Network","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2023\/06\/indoleads-affiliate-network.webp?fit=1000%2C1000&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2023\/06\/indoleads-affiliate-network.webp?fit=1000%2C1000&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2023\/06\/indoleads-affiliate-network.webp?fit=1000%2C1000&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2023\/06\/indoleads-affiliate-network.webp?fit=1000%2C1000&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1071,"url":"https:\/\/support.centreforelites.com\/en\/the-concept-business-market\/","url_meta":{"origin":1042,"position":2},"title":"The Concept Business market","author":"centreforelites","date":"April 10, 2022","format":false,"excerpt":"The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other business users or consumers, or to conduct the organization's operations. It is an extremely large and complex market spanning a wide variety of business users that buy a board\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/marketing\/"},"img":{"alt_text":"The Concept Business market","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1040,"url":"https:\/\/support.centreforelites.com\/en\/guerrilla-marketing\/","url_meta":{"origin":1042,"position":3},"title":"What is Guerrilla Marketing and How is it Done?","author":"centreforelites","date":"April 21, 2022","format":false,"excerpt":"The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a competitive and callous environment. The term, \u201cGuerilla marketing\u201d was coined by Jay Conrad Levinson (1983) in his book, \u201cGuerilla Marketing","rel":"","context":"In &quot;Fundamentals of Marketing&quot;","block_context":{"text":"Fundamentals of Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/fundamentals-of-marketing\/"},"img":{"alt_text":"The Concept of Guerrilla Marketing","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Guerrilla-Marketing-Mind-Map-Business-Concept.webp?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Guerrilla-Marketing-Mind-Map-Business-Concept.webp?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Guerrilla-Marketing-Mind-Map-Business-Concept.webp?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Guerrilla-Marketing-Mind-Map-Business-Concept.webp?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Guerrilla-Marketing-Mind-Map-Business-Concept.webp?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1050,"url":"https:\/\/support.centreforelites.com\/en\/fundamental-product-concepts\/","url_meta":{"origin":1042,"position":4},"title":"Fundamental Product Concepts","author":"centreforelites","date":"April 21, 2022","format":false,"excerpt":"This article introduces you to fundamental product concepts, beginning with a broad definition of \"product\". After this, we will see how marketers classify the products they deal with and, this is usually a vital step in designing your marketing strategy. The unit also takes you through the elements that make\u2026","rel":"","context":"In &quot;Fundamentals of Marketing&quot;","block_context":{"text":"Fundamentals of Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/fundamentals-of-marketing\/"},"img":{"alt_text":"Fundamental Product Concept","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1090,"url":"https:\/\/support.centreforelites.com\/en\/strategic-marketing-planning\/","url_meta":{"origin":1042,"position":5},"title":"STRATEGIC MARKETING PLANNING","author":"centreforelites","date":"April 10, 2022","format":false,"excerpt":"Companies that adopt the marketing concept realize that strategic marketing efforts are more successful when they are carefully planned. Strategic marketing planning is the process of examining a company's market opportunities, allocating resources to capitalize on those opportunities, and predicting market and financial performance that is likely to occur. From\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/marketing\/"},"img":{"alt_text":"STRATEGIC MARKETING PLANNING","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":1,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":2027,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1042\/revisions\/2027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/media\/1360"}],"wp:attachment":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}