{"id":1049,"date":"2022-04-21T18:57:00","date_gmt":"2022-04-21T16:57:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/product-classification\/"},"modified":"2023-08-16T13:16:24","modified_gmt":"2023-08-16T11:16:24","slug":"product-classification","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/en\/product-classification\/","title":{"rendered":"PRODUCT CLASSIFICATION"},"content":{"rendered":"\n<p>&nbsp;Several product classification systems have been devised for the efficient <span style=\"font-size: 13pt; line-height: 120%;\"><a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/marketing-functions.html\">marketing<\/a> of products and services. In the first place, all products and services <\/span>can be broadly grouped into two major classes on the bases of the types of <span style=\"font-size: 13pt; line-height: 120%;\">consumers that use them. These classes are: consumer products and industrial <\/span>products. In the second place, these two groups are further subdivided into various subgroups&nbsp;<\/p>\n\n\n\n<p>(see Figure 8.2).<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da251797772\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da251797772\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#CONSUMER_PRODUCT\" >CONSUMER PRODUCT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#_CONVENIENCE_PRODUCTS\" >&nbsp;CONVENIENCE PRODUCTS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#SHOPPING_PRODUCTS\" >SHOPPING PRODUCTS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#Speciality_products\" >Speciality products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#UNSOUGHT_PRODUCTS\" >UNSOUGHT PRODUCTS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#INDUSTRIAL_PRODUCTS\" >INDUSTRIAL PRODUCTS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#MATERIALS_AND_PARTS\" >MATERIALS AND PARTS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#CAPITAL_ITEMS\" >CAPITAL ITEMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#SUPPLIES_AND_SERVICES\" >SUPPLIES AND SERVICES<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#CONCLUSION\" >CONCLUSION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/support.centreforelites.com\/en\/product-classification\/#Recap\" >Recap<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CONSUMER_PRODUCT\"><\/span>CONSUMER PRODUCT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a name=\"bookmark1049\"><\/a><\/p>\n\n\n\n<p>These are goods or services bought by the final consumer for personal <span style=\"font-size: 13pt; line-height: 124%;\">consumption, in such a form that they may be used without further commercial <\/span>processing.<\/p>\n\n\n\n<p><span style=\"font-size: 13pt; line-height: 119%;\">The purpose of the marketing process is the satisfaction of consumers. Hence, <\/span>to develop and market products effectively, it is necessary to know how customers feel about the products most especial y their basis of choice. It follows from here that any sub-division of consumers goods should be based on consumer behaviour. In this regard, all customer goods can be separated into four categories.<\/p>\n\n\n\n<p>( a)Convenience products<\/p>\n\n\n\n<p><a name=\"bookmark1050\"><\/a><!-- [if !supportLists]-->(b)<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Shopping products<\/p>\n\n\n\n<p><a name=\"bookmark1051\"><\/a><!-- [if !supportLists]-->(c)<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Specialty products<\/p>\n\n\n\n<p><a name=\"bookmark1052\"><\/a><!-- [if !supportLists]-->(d)<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Unsought products<\/p>\n\n\n\n<p>A closer examination of these categories of products will reveal that they differ in the ways consumers buy them, hence there are differences in how they are marketed.<\/p>\n\n\n\n<div>\n<div>\n<h3 style=\"break-after: avoid; line-height: 117%; margin-bottom: 7pt; text-align: left;\"><span class=\"ez-toc-section\" id=\"_CONVENIENCE_PRODUCTS\"><\/span>&nbsp;CONVENIENCE PRODUCTS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"break-after: avoid; line-height: 117%; margin-bottom: 7pt; mso-pagination: lines-together; page-break-after: avoid;\"><a name=\"bookmark1055\"><\/a><\/p>\n<p style=\"line-height: 127%; margin-bottom: 4pt;\"><span style=\"font-size: 13pt; line-height: 127%;\">Convenience products are those products and services for which the probable gain from making <a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/price-and-pricing-decisions.html\">price<\/a> and quality comparisons is thought to be small relative to the value of the customer in time and efforts Examples include cigarettes, <\/span><span style=\"font-size: 12pt; line-height: 127%;\">soap, newspapers, magazines, chewing gums and most grocery products. These <\/span><span style=\"font-size: 13pt; line-height: 127%;\">products are frequently and readily purchased, require little service or selling&nbsp;<\/span>efforts, are not very expensive, and may even be bought by habit.<\/p>\n<p style=\"line-height: 125%; margin-bottom: 7pt;\">Convenience products can be subdivided further into three types, based primarily on how customers think about and buy such products:<\/p>\n<p style=\"line-height: normal;\">(i )Staples products<\/p>\n<p style=\"line-height: 117%; margin: 0cm 0cm 4.0pt 0cm; mso-list: l0 level1 lfo1; text-indent: 0cm;\"><a name=\"bookmark1056\"><\/a><!-- [if !supportLists]-->(ii)<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Impulse products<\/p>\n<p style=\"line-height: normal; margin-bottom: 15pt;\"><span style=\"font-size: 11pt;\">( i i i ) Emergency products.<\/span><\/p>\n<p style=\"line-height: 115%; margin-bottom: 7pt;\"><b>Staples: <\/b><span style=\"font-size: 12pt; line-height: 115%;\">Staples such as food and drug items used regularly in every household, <\/span>are usually bought without much thought beyond the initial decision to buy such products. Staples are usual y purchased frequently. Here branding<\/p>\n<\/div>\n<p><span style=\"font-family: 'Times New Roman',serif; font-size: 14pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\">&nbsp;<\/span><\/p>\n<div>\n<p style=\"line-height: 122%; margin: 0cm 0cm 0cm 8.0pt;\"><span style=\"font-size: 13pt; line-height: 122%;\">becomes important since brand recognition or preference helps the customer <\/span>reduce his shopping effort. In addition, if prices change occasionally on <span style=\"font-size: 13pt; line-height: 122%;\">these items, he does not need to reconsider which items to purchase, since he <\/span>can make do with familiar ones.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div><span style=\"font-family: 'Times New Roman',serif; font-size: 14pt; line-height: 122%; mso-ansi-language: EN-GB; mso-bidi-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"><b>&nbsp;<\/b><\/span><\/div>\n<div><span style=\"font-family: 'Times New Roman',serif; font-size: 14pt; line-height: 122%; mso-ansi-language: EN-GB; mso-bidi-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"><b>&nbsp;<\/b><\/span><\/div>\n<p>Table or figure<\/p>\n<\/div>\n\n\n\n<div><span style=\"font-family: 'Times New Roman',serif; font-size: 14pt; line-height: 122%; mso-ansi-language: EN-GB; mso-bidi-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"><span style=\"font-family: 'Courier New'; font-size: 13pt;\">Table 8.1 gives a summmary of the marketing considerations <\/span><span style=\"font-family: 'Courier New'; font-size: 12pt;\">for the four categories of consumer products<\/span><\/span><\/div>\n\n\n\n<div><span style=\"font-family: 'Times New Roman',serif; font-size: 14pt; line-height: 122%; mso-ansi-language: EN-GB; mso-bidi-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"><b>&nbsp;<\/b><\/span><\/div>\n\n\n\n<div><span style=\"font-family: 'Times New Roman',serif; font-size: 14pt; line-height: 122%; mso-ansi-language: EN-GB; mso-bidi-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"><b>&nbsp;<\/b><\/span><\/div>\n\n\n\n<div><span style=\"font-family: 'Times New Roman',serif; font-size: 14pt; line-height: 122%; mso-ansi-language: EN-GB; mso-bidi-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"><b>&nbsp;<\/b><\/span><\/div>\n\n\n\n<div><span style=\"font-family: 'Times New Roman',serif; font-size: 14pt; line-height: 122%; mso-ansi-language: EN-GB; mso-bidi-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"><b>&nbsp;<\/b><\/span><\/div>\n\n\n\n<div>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 117%; margin-bottom: 14pt;\"><span style=\"font-size: 14pt; line-height: 117%;\">Usually, staple items are offered for sale in many convenient places because of customers&#8217; reluctance to search very far. Hence, they an found mostly in food stores, drugstores, supermarkets etc.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: normal; margin-bottom: 13pt;\"><b><span style=\"font-size: 14pt;\">Impulse Products:- <\/span><\/b><span style=\"font-size: 14pt;\">These are products which customers typically do not seek, they are often purchased with little planning or search effort. These <\/span>products are normally widely available. This is why candy bars, magazines, etc are placed next to checkout counters in many stores since shoppers may not <span style=\"font-size: 14pt;\">otherwise think of buying them.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 119%; margin-bottom: 13pt;\">It has been observed that as the income and buying power of customers grow, <span style=\"font-size: 14pt; line-height: 119%;\">the number of impulse items seems to the expanding. We should however note that not all impulse items are purchased for emotional reasons alone. To be sure, these products may satisfy both emotional and economic motives.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin-bottom: 13pt;\"><b><span style=\"font-size: 14pt; line-height: 115%;\">Emergency Products:- <\/span><\/b><span style=\"font-size: 14pt; line-height: 115%;\">These are purchased only when the need is urgent, and are thus purchased less frequently. Considerations for price and quality are of little importance if the need is immediate enough. Examples include ambulance services, umbrellas or raincoats during a rainstorm.<\/span><\/p>\n<h3 style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 8pt; text-align: left; text-indent: 0cm;\"><span class=\"ez-toc-section\" id=\"SHOPPING_PRODUCTS\"><\/span><span style=\"mso-bookmark: bookmark1060;\"><span style=\"mso-bookmark: bookmark1058;\"><span style=\"mso-bookmark: bookmark1057;\">SHOPPING PRODUCTS<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 8pt; text-indent: 0cm;\"><a name=\"bookmark1060\"><\/a><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 125%; margin-bottom: 13pt; text-indent: 8pt;\">Shopping product are those for which the probable gain from making price, style, suitability and quality comparisons is thought to be large relative to the time and effort needed to shop properly for these products. Consumers spend much time and efforts in gathering information and making comparisons when <span style=\"font-size: 14pt; line-height: 125%;\">buying shopping product. Examples include furniture, clothing, used cars, <\/span>and major appliances.<\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 124%; margin-bottom: 13pt; text-indent: 8pt;\">Shopping products can be subdivided into two classifications, depending on <span style=\"font-size: 14pt; line-height: 124%;\">what customers are seeking; (1) homogenous and (2) heterogeneous.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 120%; margin: 0cm 0cm 13pt 8pt;\"><b><span style=\"font-size: 14pt; line-height: 120%;\">Homogenous <\/span><\/b>Shopping products are seen by the consumer to be similar in <span style=\"font-size: 14pt; line-height: 120%;\">quality but different enough in price to justify shopping comparison. <\/span>Examples here include refrigerators, television sets, and automobiles. Thus, each competitor has an almost perfect elastic demand curve. In such a case, a slight price cut would substantially increase sales volume, therefore, we might <span style=\"font-size: 14pt; line-height: 120%;\">expect price competition among the various competitors in the market.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 124%; margin: 0cm 0cm 15pt 8pt;\"><b><span style=\"font-size: 14pt; line-height: 124%;\">Heterogeneous:-Shopping <\/span><\/b><span style=\"font-size: 14pt; line-height: 124%;\">products are seen by the consumer as non\u00ad<\/span>standardized, hence wants to inspect for quality and suitability because the <span style=\"font-size: 14pt; line-height: 124%;\">product features are more important than price.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 120%; margin-bottom: 4pt; text-indent: 36pt;\"><span style=\"font-size: 14pt; line-height: 120%;\">It is important therefore that a seller of heterogeneous shopping products carry a wide assortment to satisfy individual tastes. In addition, the seller must have <\/span>well-trained salespeople to give information and advice to customers since they often prefer to be guided. Furthermore, draperies, dishes and clothing are good examples of this <span style=\"font-size: 14pt; line-height: 120%;\">category of shopping product.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 120%; margin-bottom: 4pt; text-indent: 36pt;\"><span style=\"font-size: 14pt; line-height: 120%;\">&nbsp;<\/span><\/p>\n<h3 style=\"break-after: avoid; line-height: 115%; margin: 0cm 0cm 7pt; text-align: left; text-indent: 0cm;\"><span class=\"ez-toc-section\" id=\"Speciality_products\"><\/span><span style=\"font-family: 'Times New Roman', serif; font-size: 18.6667px; font-weight: 400;\">Speciality products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 7pt; text-indent: 0cm;\"><a name=\"bookmark1064\"><\/a><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 122%;\">Speciality products are those consumer products with unique characteristics or brand identification for which or significant group of buyers is willing to make a special purchase effort. The special effort the consumer makes is not to compare the product with others, but merely to locate it, hence searching in the shopping products sense does not take place <span style=\"font-size: 14pt; line-height: 125%;\">here.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 122%; margin-bottom: 4pt;\">Specialty products are usually specific branded items rather than product categories, i.e. <span style=\"font-size: 14pt; line-height: 125%;\">they are specific products which have passed the brand preference stage and reached <\/span>the brand insistence stage. For instance, consumers have been observed asking for a drug <span style=\"font-size: 12pt; line-height: 125%;\">product by its brand name, and when offered a substitute actually leaving the store in anger.&nbsp;<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 122%; margin-bottom: 4pt;\">Some well-advertised food and drug products seem to have carved out a market for themselves. If they achieve the brand insistence stage, we refer to them as speciality products. The demand for speciality products is relatively inelastic at least within reasonable price ranges since customers are willing to insist upon the product. Typical examples of speciality products include specific brands and types of cars, high-priced photographic <span style=\"font-size: 14pt; line-height: 125%;\">equipment and custom-made men&#8217;s suits.<\/span><\/p>\n<h3 style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 7pt; text-align: left; text-indent: 0cm;\"><span class=\"ez-toc-section\" id=\"UNSOUGHT_PRODUCTS\"><\/span><span style=\"mso-bookmark: bookmark1068;\"><span style=\"mso-bookmark: bookmark1066;\"><span style=\"mso-bookmark: bookmark1065;\">UNSOUGHT PRODUCTS<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 7pt; text-indent: 0cm;\"><a name=\"bookmark1068\"><\/a><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 124%;\"><b><span style=\"font-size: 14pt; line-height: 124%;\">These <\/span><\/b>are consumer products that the consumer either does not know about or knows <span style=\"font-size: 12pt; line-height: 124%;\">about, but does not normal y think of buying. There seem to be two types of unsought products: Almost all new products in the introductory stages may be classified as &#8220;Unsought&#8221; until the <\/span>consumer becomes aware of them through advertising.&nbsp;<\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 124%;\">Yet there are some consumer <span style=\"font-size: 14pt; line-height: 124%;\">products that seem to perpetually remain unsought for the majority of potential customers. Aggressive and continuous promotion is, therefore, necessary for both types to <\/span>move new products out of this category and simply to sell the later group (which very often <span style=\"font-size: 14pt; line-height: 124%;\">never gets out of the introductory stage). Examples of unsought products include life <\/span>insurance, encyclopedias, and blood donation to the Red Cross.<\/p>\n<h2 style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 6pt; text-align: left; text-indent: 0cm;\"><span class=\"ez-toc-section\" id=\"INDUSTRIAL_PRODUCTS\"><\/span><span style=\"mso-bookmark: bookmark1072;\"><span style=\"mso-bookmark: bookmark1070;\"><span style=\"mso-bookmark: bookmark1069;\">INDUSTRIAL PRODUCTS<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 6pt; text-indent: 0cm;\"><a name=\"bookmark1072\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Industrial products are those purchased for further processing or for use in conducting a business. When this description is compared with that of consumer products, it would be seen that the distinction between then is simply based on the purpose for which the particular product was bought.<\/p>\n<p style=\"text-align: justify;\">For example, if a consumer buys a camcorder for the recording of important event for personal and private use, the camcorder is seen as a consumer product If on the other hand, the consumer buys the same camcorder for the recording of events such as wedding, funeral, birthdays with the intention of receiving financial rewards, this camcorder is considered an industrial product.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin-bottom: 12pt; text-align: left;\"><span style=\"font-size: 14pt; line-height: 115%;\">The industrial product can be classified into three groups:<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 162%; margin: 0cm 0cm 0.0001pt 8pt;\"><span style=\"font-size: 11pt; line-height: 162%;\">( a ) Materials and parts<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 150%; margin: 0cm 0cm 0.0001pt 8pt;\">(b )&nbsp;<span style=\"font-size: 17.3333px;\">Capital items&nbsp;<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 125%; margin: 0cm 0cm 64pt 8pt;\"><span style=\"font-size: 13pt; line-height: 125%;\">( c)Supply and services<\/span><\/p>\n<h3 style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin-left: 8pt; text-align: left; text-indent: 0cm;\"><span class=\"ez-toc-section\" id=\"MATERIALS_AND_PARTS\"><\/span><span style=\"mso-bookmark: bookmark1076;\"><span style=\"mso-bookmark: bookmark1074;\"><span style=\"mso-bookmark: bookmark1073;\">MATERIALS AND PARTS<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin-left: 8pt; text-indent: 0cm;\"><a name=\"bookmark1076\"><\/a><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 142%; margin: 0cm 0cm 9pt 8pt;\">These are industrial products that enter the manufacturer&#8217;s product completely, <span style=\"font-size: 13pt; line-height: 142%;\">including raw materials and manufactured materials and parts.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 122%; margin: 0cm 0cm 12pt 8pt;\"><u><span style=\"font-size: 14pt; line-height: 122%;\">Raw Materials<\/span><\/u><span style=\"font-size: 14pt; line-height: 122%;\"> includ<u>e farm produc<\/u>ts (e.g. Maize, wheat, cot on, cocoa beans, livestock, fruits, vegetables etc) and are supplied by many small <\/span><span style=\"font-size: 13pt; line-height: 122%;\">producers who turn them over to marked intermediaries that process and sell them. The other component of raw materials are natural products (e.g. lumber, fish, crude petroleum, iron ore etc). They usually have great bulk and low unit value, and require a lot of transportation to move them from producer to user. They are also supplied by fewer but lager producers, who often tend to supply <\/span><span style=\"font-size: 14pt; line-height: 122%;\">these products directly to industrial users.<\/span><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 122%; margin: 0cm 0cm 12pt 8pt;\"><span style=\"font-size: 14pt; text-indent: 1pt;\">Manufactured materials consist of component materials (e.g. yam, cement, wires, iron etc) and component parts (e.g. castings, engines, tires, bulbs etc).<\/span><\/p>\n<h3 style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 5pt 8pt; text-align: left; text-indent: 0cm;\"><span class=\"ez-toc-section\" id=\"CAPITAL_ITEMS\"><\/span><span style=\"mso-bookmark: bookmark1080;\"><span style=\"mso-bookmark: bookmark1078;\"><span style=\"mso-bookmark: bookmark1077;\">CAPITAL ITEMS<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 115%; margin: 0cm 0cm 5pt 8pt; text-indent: 0cm;\"><a name=\"bookmark1080\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: justify;\">Capital items are industrial products that aid in the buyers production or operations. These are composed of (i) installations and (i ) accessory equipment.<\/div>\n<div style=\"text-align: justify;\">Installations are large and expensive items which do not become a part of the final product but instead are used up over many years. They represent major expenditures for the firm and are depreciated over a long period. In addition then are bought directly from the producer. Examples of installations include buildings (e.g. factories, offices) and fixed equipment&#8217;s (e.g. generators, drill presses, large computers, elevators)<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Accessory equipment like its installation counterparts does not become a part of the final product. They are usually less expensive and shorter-lived than installations. Products in this category include tools and equipment which facilitate production or office activities. Examples include portable drills, lift trucks, typewriters, fax machines, desks, filing cabinets wheelbarrows etc).<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SUPPLIES_AND_SERVICES\"><\/span>SUPPLIES AND SERVICES<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">These are industrial products that do not enter the finished product at all. Supplies include operating supplies (e.g. lubricants, coal, computer paper, pencils) and repair and maintenance items (e.g. brooms, nails, paint etc.). In some respects, supplies are the convenience products of the industrial field because they are usually purchased with a minimum of effort and comparison.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Services are frequently necessary or desirable to plan, facilitate or support operations. Business services include maintenance and repairs services (e.g. window cleaning, computer and machinery repair etc) and business advisory services (legal, management consulting, advertising etc. ).<\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 122%; margin-bottom: 7pt; text-align: left;\"><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span><span style=\"mso-bookmark: bookmark1082;\"><span style=\"mso-bookmark: bookmark1083;\">CONCLUSION<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 122%; margin-bottom: 7pt;\"><a name=\"bookmark1083\"><\/a><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: normal; margin-bottom: 6pt;\"><span style=\"font-size: 14pt;\">Production is the first and the most important element in the marketing mix. A product <\/span>can be defined as a set of tangible and intangible attributes, including packaging, colour, price, quality and brand, plus the seller&#8217;s services and reputation. A product may be a good, service, place, person or idea. In essence, then, consumers are buying much more than a set of physical attributes when they buy a product. They are buying want satisfaction <span style=\"font-size: 14pt;\">in the form of the benefits they expect to receive from the product.<\/span><\/p>\n<h2 style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 117%; margin-bottom: 6pt; text-align: left;\"><span class=\"ez-toc-section\" id=\"Recap\"><\/span><span style=\"mso-bookmark: bookmark1085;\"><span style=\"mso-bookmark: bookmark1086;\">Recap<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"break-after: avoid; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 117%; margin-bottom: 6pt;\"><a name=\"bookmark1086\"><\/a><\/p>\n<p style=\"font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 120%; margin-bottom: 6pt;\"><span style=\"font-size: 14pt; line-height: 120%;\">To manage its products effectively, a firm&#8217;s marketers must understand the full meaning of a product, which stresses that consumers are buying want satisfaction. <\/span>Products can be classified into two basic categories i.e., consumer products and industrial products. Each category is then subdivided, because a different marketing program is <span style=\"font-size: 14pt; line-height: 120%;\">required for each distinct group of product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all products and services can be broadly grouped into two major classes on the bases of the types of consumers that use them.<\/p>\n","protected":false},"author":1,"featured_media":1508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":135,"footnotes":""},"categories":[135],"tags":[],"class_list":["post-1049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundamentals-of-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/11\/PRODUCT-CLASSIFICATION.jpg?fit=640%2C640&ssl=1","jetpack-related-posts":[{"id":1096,"url":"https:\/\/support.centreforelites.com\/en\/marketing-functions\/","url_meta":{"origin":1049,"position":0},"title":"MARKETING FUNCTIONS","author":"centreforelites","date":"April 10, 2022","format":false,"excerpt":"Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple since it would appear necessary only to itemise the various activities required to move goods and services from producers to consumers. The difficulty of determining exactly where marketing begins and\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1087,"url":"https:\/\/support.centreforelites.com\/en\/an-overview-of-markets-and-target-market\/","url_meta":{"origin":1049,"position":1},"title":"AN OVERVIEW OF MARKETS AND TARGET MARKET","author":"centreforelites","date":"April 10, 2022","format":false,"excerpt":"Markets are collections of people or organizations with (a) needs to satisfy (b) money to spend, and (c) the willingness to spend it. You should however understand that, within a total market, there is usually some differences among the buyers. For instance, not all consumers who own cars want to\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/marketing\/"},"img":{"alt_text":"AN OVERVIEW OF MARKETS AND TARGET MARKET","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1086,"url":"https:\/\/support.centreforelites.com\/en\/segmenting-the-consumer-market\/","url_meta":{"origin":1049,"position":2},"title":"SEGMENTING THE CONSUMER MARKET","author":"centreforelites","date":"April 10, 2022","format":false,"excerpt":"\u00a0There is no single way to segment a consumer market. A marketer has to try different segmentation variables, singly and in combination, hoping to find an insightful way to view the market structure. In this section, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/marketing\/"},"img":{"alt_text":"SEGMENTING THE CONSUMER MARKET - traditional family cycle","src":"https:\/\/i0.wp.com\/www.researchgate.net\/profile\/Karola-Dillenburger\/publication\/271260900\/figure\/fig1\/AS%3A614187227181075%401523445054487\/Family-life-cycle-stages.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.researchgate.net\/profile\/Karola-Dillenburger\/publication\/271260900\/figure\/fig1\/AS%3A614187227181075%401523445054487\/Family-life-cycle-stages.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.researchgate.net\/profile\/Karola-Dillenburger\/publication\/271260900\/figure\/fig1\/AS%3A614187227181075%401523445054487\/Family-life-cycle-stages.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1098,"url":"https:\/\/support.centreforelites.com\/en\/introduction-to-marketing\/","url_meta":{"origin":1049,"position":3},"title":"INTRODUCTION TO MARKETING","author":"centreforelites","date":"April 10, 2022","format":false,"excerpt":"INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and consumption. If the given society is a rudimentary or primitive and stagnant one, production and consumption often play prominent roles. Marketing, on the other hand, remains inactive in such a\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/marketing\/"},"img":{"alt_text":"INTRODUCTION TO MARKETING","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1041,"url":"https:\/\/support.centreforelites.com\/en\/fundamentals-of-online-marketing\/","url_meta":{"origin":1049,"position":4},"title":"Fundamentals of Online Marketing","author":"centreforelites","date":"April 21, 2022","format":false,"excerpt":"\u00a0\u00a0Introduction We are in the age and times of \"here\" and \"now\"; Individuals and organizations seem to be in a hurry and everyone wants to obtain quick and immediate results. There is also the issue of tight schedules and very busy lifestyles, so everyone is looking for the quickest and\u2026","rel":"","context":"In &quot;Fundamentals of Marketing&quot;","block_context":{"text":"Fundamentals of Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/fundamentals-of-marketing\/"},"img":{"alt_text":"Fundamentals of Online Marketing","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1050,"url":"https:\/\/support.centreforelites.com\/en\/fundamental-product-concepts\/","url_meta":{"origin":1049,"position":5},"title":"Fundamental Product Concepts","author":"centreforelites","date":"April 21, 2022","format":false,"excerpt":"This article introduces you to fundamental product concepts, beginning with a broad definition of \"product\". After this, we will see how marketers classify the products they deal with and, this is usually a vital step in designing your marketing strategy. The unit also takes you through the elements that make\u2026","rel":"","context":"In &quot;Fundamentals of Marketing&quot;","block_context":{"text":"Fundamentals of Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/fundamentals-of-marketing\/"},"img":{"alt_text":"Fundamental Product Concept","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/comments?post=1049"}],"version-history":[{"count":1,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1049\/revisions"}],"predecessor-version":[{"id":2046,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1049\/revisions\/2046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/media\/1508"}],"wp:attachment":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/media?parent=1049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/categories?post=1049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/tags?post=1049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}