{"id":1079,"date":"2022-04-10T21:26:00","date_gmt":"2022-04-10T19:26:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/factors-influencing-consumers-behaviour\/"},"modified":"2024-03-14T10:02:10","modified_gmt":"2024-03-14T08:02:10","slug":"factors-influencing-consumers-behaviour","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/en\/factors-influencing-consumers-behaviour\/","title":{"rendered":"Factors influencing consumers Behaviour"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and group forces, <span style=\"font-size: 13.0pt; line-height: 127%;\">psychological forces and situational factors.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The buying decision process is composed of six stages consumers go through in making purchases The stages are needed recognition, choice of involvement level, identification of alternatives, <a href=\"https:\/\/support.centreforelites.com\/en\/master-monitoring-and-evaluation-in-5-minutes\/\">evaluation<\/a> and post-purchase behaviour. Information fuels the buying \u2014 decision process. Without it there would be no decisions. There are two categories of information sources: commercial and social. Commercial sources include advertising, personal selling, selling by phone, and personal involvement with a product. owned by someone else social sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social and group forces are composed of culture, subculture, social class, reference groups, family and households. Culture has the broadest and most general influence on buying behaviour while a person and group forces have a direct impact on individual purchase decisions as well as a person&#8217;s psycholog<span style=\"font-size: 14.0pt; line-height: 127%;\">ical makeup.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Psychological forces that impact buying decisions are <a href=\"https:\/\/support.centreforelites.com\/en\/2-elements-in-the-concept-of-motivation\/\">motivation<\/a>, perception, learning, and personality need. Perception is the way we interpret the world around us and is subject to three types of selectivity: attention, distorting, and retention. Learning is a change in behaviour as a result of <span style=\"font-size: 13.0pt; line-height: 127%;\">experience. Stimulus-response learning involves drives, cues, responses, reinforcement, and punishment. Continued reinforcement leads to habitual buying and brand loyalty<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 13.0pt; line-height: 127%;\">Personality is the sum of an individual&#8217;s traits that influence behavioral responses. The Freudian psychoanalytic theory of personality has had a significant impact on marketing, it <\/span>has caused marketers to realize that the true motives for behavior are often hidden. The self-concept is related to realize that the true motives for behavior are often hidden. The self-concept<span style=\"font-size: 13.0pt; line-height: 127%;\">&nbsp;is related to personality. Because purchasing and consumption are very expressive <\/span>actions, they allow us to communicate to the world our actual ideal self concepts<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attitudes are learned predisposition to respond to an object or class of objects in a consistent <span style=\"font-size: 13.0pt; line-height: 139%;\">fashion. Besides being learned, all attitudes are difficult to change.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Situational influences deals with when, where how and why consumers buy, and the consumer&#8217;s personal condition at the time of purchase. Situational influences are often so powerful that they can override all of the other forces in the buying-decision process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":139,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[139],"tags":[267],"class_list":["post-1079","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-consumers-behaviour"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and group forces, psychological forces and situational factors. 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