{"id":1080,"date":"2022-04-10T21:21:00","date_gmt":"2022-04-10T19:21:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/situational-influences-on-customers-behaviour\/"},"modified":"2024-03-14T10:05:06","modified_gmt":"2024-03-14T08:05:06","slug":"situational-influences-on-customers-behaviour","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/en\/situational-influences-on-customers-behaviour\/","title":{"rendered":"Situational Influences on Customer Behaviour"},"content":{"rendered":"
Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example, act differently in a classroom than they do when they are in a stadium watching a football game. The same holds true of buying behaviour.<\/p>\n
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Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase. The five categories of situational influences are related to when, where, how and why consumers buy as well as the conditions under which they buy.<\/o:p><\/span><\/p>\n