{"id":1089,"date":"2022-04-10T18:55:00","date_gmt":"2022-04-10T16:55:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/the-strategic-marketing-planning-process\/"},"modified":"2024-03-14T16:35:06","modified_gmt":"2024-03-14T14:35:06","slug":"the-strategic-marketing-planning-process","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/en\/the-strategic-marketing-planning-process\/","title":{"rendered":"THE STRATEGIC MARKETING PLANNING PROCESS"},"content":{"rendered":"\n<p class=\"\"><span style=\"font-size: 13.0pt; line-height: 120%;\">Strategic marketing planning is a five-step process that assesses current performance; establishes specific marketing objectives; determines positioning and differential advantage; selects target markets and measures market demand, and designs a strategic marketing mix.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 13.0pt; line-height: 120%;\">With the plans in place, the marketing programmes are implemented, while the results are monitored. If the Plans work well, the feedback <\/span>provides the good news. However, if the marketing programme does not meet expectations, the <span style=\"font-size: 13.0pt; line-height: 120%;\">feedback mechanism helps marketers adjust the processes. You should realize that strategic marketing planning is a controlling process, not a one-time event. Therefore, continuous <a href=\"https:\/\/support.centreforelites.com\/en\/master-monitoring-and-evaluation-in-5-minutes\/\">monitoring<\/a> and feedback is the surest way to stay in touch with dynamic marketing conditions<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/www.businessstudynotes.com\/wp-content\/uploads\/2016\/06\/Marketing-PLanning-Processs.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.businessstudynotes.com\/wp-content\/uploads\/2016\/06\/Marketing-PLanning-Processs.jpg?ssl=1\" alt=\"The Strategic Marketing Planning Process\" title=\"The Strategic Marketing Planning Process\"\/><\/a><\/figure>\n\n\n\n<div style=\"clear: both; text-align: justify;\"><\/div>\n\n\n\n<p class=\"\">Let us briefly examine what the term &#8220;strategy&#8221; means before proceeding to explore the various steps in the strategic planning process. Of course, there are various definitions of strategy. With this definition therefore, having a strategy means that you have analysed your environment, set some goals, and then made decisions about deploying the various resources at your disposal. Apart from the <a href=\"https:\/\/support.centreforelites.com\/en\/elements-compounds-and-mixtures\/\">elements<\/a> of the marketing mix, a business strategy also encompasses product research and <a href=\"https:\/\/support.centreforelites.com\/en\/definition-of-growth-and-development\/\">development<\/a>, manufacturing methods, financial investments, and personnel management. You will need to keep these factors in mind as we explore the marketing planning process.<\/p>\n\n\n\n<p class=\"\">We have already noted that strategic marketing planning is a five-step process as listed below:<\/p>\n\n\n\n<p class=\"\">(i) Conduct a situation analysis.<\/p>\n\n\n\n<p class=\"\">(ii) Develop marketing objectives.<\/p>\n\n\n\n<p class=\"\">(iii) Determine positioning and differential advantage.<\/p>\n\n\n\n<p class=\"\">(iv) Select target markets and measure market demand.<\/p>\n\n\n\n<p class=\"\">(v) Design a strategic marketing mix<\/p>\n\n\n\n<div style=\"text-align: justify;\">Let us carefully discuss each as their steps:<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d49ea03e8d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d49ea03e8d4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/support.centreforelites.com\/en\/the-strategic-marketing-planning-process\/#SITUATION_ANALYSIS\" >SITUATION ANALYSIS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/support.centreforelites.com\/en\/the-strategic-marketing-planning-process\/#MARKETING_OBJECTIVES\" >MARKETING OBJECTIVES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/support.centreforelites.com\/en\/the-strategic-marketing-planning-process\/#POSITIONING_AND_DIFFERENTIAL_ADVANTAGE\" >POSITIONING AND DIFFERENTIAL ADVANTAGE&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/support.centreforelites.com\/en\/the-strategic-marketing-planning-process\/#TARGET_MARKET_AND_MARKET_DEMAND\" >TARGET MARKET AND MARKET DEMAND<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/support.centreforelites.com\/en\/the-strategic-marketing-planning-process\/#_MARKETING_MIX\" >&nbsp;MARKETING MIX<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SITUATION_ANALYSIS\"><\/span>SITUATION ANALYSIS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">Situation analysis is the first step in a strategic marketing planning. It usually involves analysis where the company&#8217;s marketing programme has been, how it has been performing and what is likely to face in the years ahead. This step allows management to determine the necessity of revising the old plans or devise new ones to realize the company&#8217;s objectives.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">Situation analysis normally covers external environmental forces and internal marketing resources (e.g. R &amp; D. capabilities, finances, and skil s together with the experience levels of personnel) surrounding the marketing programme. In addition, situation analysis considers the groups of consumers served by the company, the strategy adopted to satisfy them, and key measures of marketing performance.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">From the foregoing, you would see that as a basis for planning decisions, situation analysis is quite critical. You would also agree that is can be very<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">costly, time-consuming, and at times, frustrating. For example, it is usually difficult to extract timely, accurate information from the huge pile of data accumulated during a situation analysis. Furthermore, some valuable information, such as sales or market\u00adshare figures for competition, is often not available.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">In continuation of a situation analysis, many marketers often combine several stages of examination in a technique called SWOT analysis, from an acronym of strengths, weaknesses, opportunities, and threats. Once they have analysed both themselves and their competitors using SWOT analysis, they have a good idea of what their strategic objectives should be, as well as what their competitors&#8217; objectives might be. The application of SWOT analysis to competitors is part of a lager effort known as competitor intel igence, which is a systematic process of understanding competitions and their influence on your markets.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MARKETING_OBJECTIVES\"><\/span>MARKETING OBJECTIVES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">This is the second step in strategic marketing planning. Very often, marketing goals should be closely related to company \u2014 wide goals and strategies. Actual y, a company strategy usual y translates into a marketing goal. For example, in order to reach an organizational objective of a 25 percent return on investment next year, one company strategy might be to reduce marketing costs by 20 percent. Thus, this company strategy could become a marketing goal.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">Earlier on, you were made to understand that strategic management involves matching an organisation&#8217;s resources with its market opportunities. In this regard therefore, each objective should be assigned a priority based on its urgency and potential impact on the marketing area, and, in turn, the organization. These priorities should be the basis for allocating the company&#8217;s resources. General y, it is recommended that each objective should be SMART, an acronym for Specific, Measurable, Attainable, Realistic, and Time-bound.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"POSITIONING_AND_DIFFERENTIAL_ADVANTAGE\"><\/span>POSITIONING AND DIFFERENTIAL ADVANTAGE&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"text-align: justify;\">Two complementary decisions are involved in the third step of strategic marketing planning: how to position a product in the marketplace, and how to distinguish it from competitors. These will be discussed in detail under product-mix strategies. The process of achieving a desired position in the mind of the market is cal ed positioning. For instance, you can position your company, your products, your technologies, or any other entity that commands customer attention.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">After the product is positioned, a viable differential advantage has to be identified. Here, differential advantage refers to any features of an organization or brand perceived by customers to be desirable and different from those of the competition.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TARGET_MARKET_AND_MARKET_DEMAND\"><\/span>TARGET MARKET AND MARKET DEMAND<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">The fourth step in strategic marketing planning is the selection of target markets. We have already defined a market as consisting of people or organizations with needs to satisfy, money to spend, and the willingness to spend it. This market may be large, and usually consist of a number of segments (i.e parts of markets) with differential needs. Ordinarily, it might be impossible for a firm to satisfy al segments with different needs. It is therefore bet er for a company to target its efforts on one or more of these segments. Hence, a <a href=\"https:\/\/support.centreforelites.com\/en\/target-market-strategies\/\">target market<\/a> refers to a group of people or organizations at which a firm directs a marketing programme. Details of target markets are described under market segmentation and target-market strategies.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">In a new firm, it is necessary for management to analyse markets in detail to identify potential target markets. With regard to an existing firm, management should routinely examine any changes in the characteristic of its target markets and alternative markets. Consequently, management should decide to what extent and in what manner to divide up total markets and then pursue only those segments that are more promising for successful marketing.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">It has been suggested that target markets must be selected on the basis of opportunities. In order to analyse these opportunities, a firm needs to forecast demand or sales in its target markets. The results of such demand forecasting will indicate whether the firm&#8217;s targets are worth pursuing, or whether alternatives need to be identified.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_MARKETING_MIX\"><\/span>&nbsp;MARKETING MIX<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">The last step in the strategic marketing planning process is the design of an appropriate marketing mix, i.e. the combination of product, price, promotion and distribution (place). These four <a href=\"https:\/\/support.centreforelites.com\/en\/elements-compounds-and-mixtures\/\">elements<\/a> should collectively satisfy the needs of the organisation&#8217;s target markets and, at the same time achieve marketing objectives.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">We shall briefly examine the four <a href=\"https:\/\/support.centreforelites.com\/en\/elements-compounds-and-mixtures\/\">elements<\/a> together with some of the concepts as well as relevant strategies applicable to each<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">(i) <b>Product:<\/b> Strategies are needed for managing existing product over time, adding new ones, and dropping failed products. Strategic decisions must also be made regarding branding, packaging, quality levels, design, and other product features such as warranty, after-sales service etc.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">(ii) <b>Price<\/b>: Here, the necessary strategies relate to the locations of customers, price flexibility, related items within a product line, and terms of sales. In addition, pricing strategies for entering a market, especial y with a new product, must be designed<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">(iii) <b>Distribution<\/b>: The relevant consideration with respect to distribution involve the<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div style=\"text-align: justify;\">management of the channel(s) by which ownership of products is transferred from producer to customer and, in many cases, the system(s) by which goods are moved from where they are produced to where they are purchased by the final customer. Consequently, the necessary strategies applicable to middlemen (wholesalers and retailers) must be designed.<\/div>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<p class=\"\">(iv) <b>Promotion<\/b>: Coordinated campaign strategies are needed to blend individual promotion methods such as advertising, personal selling, sales promotion and publicity. Furthermore, it is necessary to adjust promotional strategies as a product moves from the early stages to the later stages of its summary, if the analysis of a potential market is promising enough to make it a good target, management should develop a marketing mix that will appeal to this market.&nbsp;<\/p>\n\n\n\n<p class=\"\">For example, it should assemble a combination of product characteristics that closely match what the customers in the <a href=\"https:\/\/support.centreforelites.com\/en\/target-market-strategies\/\">target market<\/a> are looking for. Next, it should create a structure of prices that will make product purchase feasible for market members. Furthermore, management should put together a distribution system that assures goods are made available where and when they are wanted. Final y, it is necessary for management to assemble a promotional mix of advertising and other tools that will communicate the benefits of the offer to the <a href=\"https:\/\/support.centreforelites.com\/en\/target-market-strategies\/\">target market<\/a>.<\/p>\n\n\n\n<div style=\"mso-element: footnote-list;\">\n<div style=\"mso-element: footnote;\">&nbsp;<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategic marketing planning is a five-step process that assesses current performance; establishes specific marketing objectives; determines positioning and differential advantage; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":139,"footnotes":""},"categories":[139],"tags":[273],"class_list":["post-1089","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-strategic-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":1090,"url":"https:\/\/support.centreforelites.com\/en\/strategic-marketing-planning\/","url_meta":{"origin":1089,"position":0},"title":"STRATEGIC MARKETING PLANNING","author":"centreforelites","date":"April 10, 2022","format":false,"excerpt":"Companies that adopt the marketing concept realize that strategic marketing efforts are more successful when they are carefully planned. Strategic marketing planning is the process of examining a company's market opportunities, allocating resources to capitalize on those opportunities, and predicting market and financial performance that is likely to occur. From\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/marketing\/"},"img":{"alt_text":"STRATEGIC MARKETING PLANNING","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153198.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1088,"url":"https:\/\/support.centreforelites.com\/en\/annual-marketing-planning\/","url_meta":{"origin":1089,"position":1},"title":"ANNUAL MARKETING PLANNING","author":"centreforelites","date":"April 10, 2022","format":false,"excerpt":"\u00a0Apart from the basic strategic planning spanning several years into the future, it is also necessary to develop a more specific, and shorter- term marketing planning. Hence, strategic marketing planning in an organization leads to the preparation of an annual marketing plan. Annual marketing planning is the master blueprint for\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/en\/category\/marketing\/"},"img":{"alt_text":"ANNUAL MARKETING PLANNING","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-7433839.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-7433839.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-7433839.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-7433839.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-7433839.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1062,"url":"https:\/\/support.centreforelites.com\/en\/business-strategic-planning\/","url_meta":{"origin":1089,"position":2},"title":"Business Strategic Planning Process","author":"centreforelites","date":"April 20, 2022","format":false,"excerpt":"This article talks about Business strategic planning in an organisation. This was devised by corporate leaders to implement strategies\u00a0that will enhance the competitiveness of each business unit. It differs from the yearly fiscal plans of the organisation. Strategic Planning \u00a0\u00a0Background Information on Business Strategic Planning Strategic planning (SP) evolved in\u2026","rel":"","context":"In &quot;Strategic Management&quot;","block_context":{"text":"Strategic Management","link":"https:\/\/support.centreforelites.com\/en\/category\/strategic-management\/"},"img":{"alt_text":"Business Strategic Planning Process","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Strategic-Planning.webp?fit=1200%2C962&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Strategic-Planning.webp?fit=1200%2C962&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Strategic-Planning.webp?fit=1200%2C962&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Strategic-Planning.webp?fit=1200%2C962&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Strategic-Planning.webp?fit=1200%2C962&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1066,"url":"https:\/\/support.centreforelites.com\/en\/fundamental-approach-to-strategic-management\/","url_meta":{"origin":1089,"position":3},"title":"Fundamental Approach to Strategic Management","author":"centreforelites","date":"April 20, 2022","format":false,"excerpt":"The approach to strategic management should be an integrated one. The approach should bring together various aspects of management such as marketing strategy,","rel":"","context":"In &quot;Strategic Management&quot;","block_context":{"text":"Strategic Management","link":"https:\/\/support.centreforelites.com\/en\/category\/strategic-management\/"},"img":{"alt_text":"Fundamental Approach to Strategic Management","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Approach-to-Strategic-Management.webp?fit=595%2C396&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Approach-to-Strategic-Management.webp?fit=595%2C396&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Approach-to-Strategic-Management.webp?fit=595%2C396&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1053,"url":"https:\/\/support.centreforelites.com\/en\/information-technology-management-strategies\/","url_meta":{"origin":1089,"position":4},"title":"INFORMATION TECHNOLOGY MANAGEMENT STRATEGIES","author":"centreforelites","date":"April 20, 2022","format":false,"excerpt":"\u00a0This article deals with the strategic information system, with a particular attention on information technology management strategies. In recent times, the principles of strategic management are being applied to manage information system delivery. A little aspect of this application system is enumerated in this article. Details of the strategic management\u2026","rel":"","context":"In &quot;Strategic Management&quot;","block_context":{"text":"Strategic Management","link":"https:\/\/support.centreforelites.com\/en\/category\/strategic-management\/"},"img":{"alt_text":"INFORMATION TECHNOLOGY MANAGEMENT STRATEGIES","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/11\/INFORMATION-TECHNOLOGY-MANAGEMENT-STRATEGIES.jpg?fit=820%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/11\/INFORMATION-TECHNOLOGY-MANAGEMENT-STRATEGIES.jpg?fit=820%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/11\/INFORMATION-TECHNOLOGY-MANAGEMENT-STRATEGIES.jpg?fit=820%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/11\/INFORMATION-TECHNOLOGY-MANAGEMENT-STRATEGIES.jpg?fit=820%2C465&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1065,"url":"https:\/\/support.centreforelites.com\/en\/environmental-analysis-in-management\/","url_meta":{"origin":1089,"position":5},"title":"Environmental analysis in Management","author":"centreforelites","date":"April 20, 2022","format":false,"excerpt":"\u00a0This article on strategic management course exposes you to the business of industry environmental analysis and diagnosis. The business environment comprises both external and internal environments, which are complex and are constantly changing. There are many environmental factors that directly or indirectly impact a particular business. They include factors that\u2026","rel":"","context":"In &quot;Strategic Management&quot;","block_context":{"text":"Strategic Management","link":"https:\/\/support.centreforelites.com\/en\/category\/strategic-management\/"},"img":{"alt_text":"Environmental analysis in Management","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-518244.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-518244.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-518244.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-518244.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-518244.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/comments?post=1089"}],"version-history":[{"count":1,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1089\/revisions"}],"predecessor-version":[{"id":2238,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/posts\/1089\/revisions\/2238"}],"wp:attachment":[{"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/media?parent=1089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/categories?post=1089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.centreforelites.com\/en\/wp-json\/wp\/v2\/tags?post=1089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}