{"id":1091,"date":"2022-04-10T15:18:00","date_gmt":"2022-04-10T13:18:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/the-marketing-mix-controllable-marketing-variables\/"},"modified":"2024-03-14T16:43:27","modified_gmt":"2024-03-14T14:43:27","slug":"the-marketing-mix-controllable-marketing-variables","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/en\/the-marketing-mix-controllable-marketing-variables\/","title":{"rendered":"THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES"},"content":{"rendered":"\n

The second set of forces that make marketing an endlessly changing activity is put in <\/span>motion by individual enterprises when they make continual adjustments in the <\/span>control able marketing factors. These forces are known as the marketing mix.<\/span><\/p>\n\n\n\n

Though there are a multitude of these controllable variables, Jerome McCarthy has <\/span>popularised a four-factor classification, now commonly known as the 4Ps: Product, Place, <\/span><\/b>Promotion, and Price<\/a>.<\/span><\/b><\/p>\n\n\n\n

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THE MARKETING MIX. CONTROLLABLE MARKETING VARIABLES<\/figcaption><\/figure>\n\n\n\n

Definitionally, marketing mix is the mixture<\/a> of controllable marketing variables that <\/span>the firm uses to pursue the sought levels of sales in the target market<\/a>.<\/span><\/p>\n\n\n\n

The 4Ps give the marketing manager a framework within which he can operate on a cost\u00adeffective manner. His eventual success will be determined by the wisdom of his choices, his ability to modify his mix in the face of uncertainty and change, and his determination to <\/span>make his strategy work.<\/span><\/p>\n\n\n\n

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Table of Contents<\/p>\n