{"id":948,"date":"2022-11-02T22:57:00","date_gmt":"2022-11-02T20:57:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/achievement-motivation-theory-need-for-achievement\/"},"modified":"2023-07-01T15:41:21","modified_gmt":"2023-07-01T13:41:21","slug":"achievement-motivation-theory-need-for-achievement","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/en\/achievement-motivation-theory-need-for-achievement\/","title":{"rendered":"ACHIEVEMENT MOTIVATION THEORY OR NEED FOR ACHIEVEMENT"},"content":{"rendered":"\n

This post focuses attention on the Achievement motivation theory, which is also known as Need for Achievement theory, developed by David McClelland.<\/p>\n\n\n\n

\u00a0<\/a>David McClelland<\/a> advanced an achievement motivation theory which argues that some people are motivated by the “need for achievement” (n-ach). Individuals with a high need for achievement have the following characteristics:<\/span><\/p>\n\n\n\n

(i)   <\/span>They prefer situations in which they take personal responsibility for finding solutions to problems and not situations where success or failure is dependent on chance or other factors beyond their control.<\/span><\/p>\n\n\n\n

\u00b7         <\/span><\/span><\/span>This allows them to gain personal satisfaction from their achievements.<\/span><\/p>\n\n\n\n

\u2022          <\/span><\/span><\/span>What is important for them is that the outcome should be the result of their own skill and effort.<\/span><\/p>\n\n\n\n

(ii)  <\/span>They like to set moderately high goals for themselves. These goals are neither too low that they can be achieved with little challenge, nor too high that they are impossible.<\/span><\/p>\n\n\n\n

\u2022 They prefer foals that require adequate use of effort and abilities (challenging goals).<\/span><\/p>\n\n\n\n

(iii) They prefer concrete feedback on how well they are performing. Information about their work gives them personal satisfaction.<\/span><\/p>\n\n\n\n

(iv) They seem to be more concerned with personal achievement than with the rewards\/ praise or money.<\/span><\/p>\n\n\n\n

(v)              <\/span>They always spend time thinking about doing things better.<\/span><\/p>\n\n\n\n

McClelland also talked about two other types of need, the need for affiliation (n- afftil) and the need for power (n-pow)<\/span><\/p>\n\n\n\n

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\"ACHIEVEMENT<\/a><\/figure>\n\n\n\n
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Table of Contents<\/p>\n