The business market consists of organizations that buy goods and services to produce other goods and services, to resell to…
The Factors affecting Business Marketing for business products are: (i) the number of potential business users; (i ) their purchasing…
Four demand characteristics differentiate the business market demand from the consumer market: (i) Demand is derived, (i ) demand tends…
Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to…
The business market consists of all business users, organizations that buy goods and services for one of the following purposes:…
There are mainly three retention building approaches to form good customer relationship, which we are looking at in this article.…
Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving and they are approached…
The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision…
Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example,…
One or more motives within a person or their Psychological Factors activate goal-oriented behaviour. One such behaviour is perception, that…