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THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES

Definitionally, marketing mix is the mixture of controllable marketing variables that the firm uses to pursue the sought levels of…

3 года ago

The Marketing Forces in a Company

A company's marketing system often operates within the framework of marketing forces, which constitutes the system's environment. Such forces are…

3 года ago

ANALYSIS OF THE MARKETING ENVIRONMENT

 Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on…

3 года ago

MARKETING MANAGEMENT PHILOSOPHIES

 Marketing management philosophies involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what…

3 года ago

MARKETING AND DEMAND MANAGEMENT

Introduction  Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and…

3 года ago

MARKETING FUNCTIONS

Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple…

3 года ago

THE BUILDING BLOCKS OF MARKETING

 We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are:…

3 года ago

INTRODUCTION TO MARKETING

INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and…

3 года ago

The Nature of Behaviour in Organizations

Where do you place yourself in the school setting, is your part in the organization a part of management? Why…

3 года ago

Introduction to Organization and Management in Education

In this article, we will discuss the meaning of organization and management in education. We will also attempt to look…

3 года ago

Social Development and socialization

Social development is the process through which children learn what behavior is acceptable and expected. A set of standards is…

3 года ago

Means of Recording Experiment Results

During Science classes, students are supposed to carry out a wide variety of experiments. These practical sessions are meant to…

3 года ago