The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…
Introduction We are in the age and times of "here" and "now"; Individuals and organizations seem to be in a…
This article introduces you to the concept of sports marketing and the three dimensions of sports marketing. It also distinguishes…
In this informative article, we will delve into the challenges encountered during the marketing of services. While many of the…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and…
n this article, we shall be covering the role of price and pricing in the marketing mix, for instance, what…
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential processes…
It is very important to clearly state the product development objectives in order to provide direction for product development decisions.
Newer products show up in the market to serve the consumer better than the dead one. These new products would…
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all…