Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on…
Marketing management philosophies involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what…
Introduction Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and…
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple…
We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are:…
INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and…