You will recall that we identified the role of the context in determining the meaning of indexical references such as…
In our study of tact in unit 4, we noted that language use often demands some form of politeness in…
a speaker and a hearer are guided by some “conversational principles” in order to make the right references and interpret…
Speakers or writers usually design their message on the assumption that the hearer or reader already has a degree of…
Our current article explores Inference and Reference. A speaker or writer sometimes uses one thing to refer to another and…
Words such as us, I, we, him, then, now, there, here etc. usually identify referents so that the addressee may…
https://www.youtube.com/watch?v=OUZGgeNOHQg There are better or more appropriate ways of communicating certain information so that we don’t sound “too pointed” or…
Language use in this article will definitely refer to the use of linguistic codes (words) in the context of social…
This article on the history of pragmatics will introduce you to the first significant studies that developed what today is…
Quite a number of language scholars have defined pragmatics, which are of interest to us in this study. These definitions…
https://www.youtube.com/watch?v=WEAjAFytFoc INTRODUCTION In formulating strategies, there are basic Strategic Management Components or elements that we usually consider. These include company…
Strategic management provides better guidelines to the entire organisation on the crucial point of “what is it we are trying…