Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The…
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…
Introduction We are in the age and times of "here" and "now"; Individuals and organizations seem to be in a…
This article introduces you to the concept of sports marketing and the three dimensions of sports marketing. It also distinguishes…