{"id":1041,"date":"2022-04-21T20:51:00","date_gmt":"2022-04-21T18:51:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/fundamentals-of-online-marketing\/"},"modified":"2023-07-22T16:06:26","modified_gmt":"2023-07-22T14:06:26","slug":"fundamentals-of-online-marketing","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/","title":{"rendered":"Fundamentals of Online Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6ed603f058\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6ed603f058\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/#_Introduction\" >&nbsp;&nbsp;Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/#Online_Marketing_and_the_different_types_of_online_marketing\" >Online Marketing and the different types of online marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/#Types_of_internet_Usage_among_companies\" >Types of internet Usage among companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/#_Business_Models\" >&nbsp;Business Models<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/#Benefits_and_limitations_of_Internet_Marketing\" >Benefits and limitations of Internet Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/#_Benefits_derived_from_internet_marketing\" >&nbsp;Benefits derived from internet marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/#Limitations_of_internet_marketing\" >Limitations of internet marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Introduction\"><\/span>&nbsp;<span style=\"text-align: justify;\">&nbsp;Introduction<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"text-align: justify;\">We are in the age and times of &#8220;here&#8221; and &#8220;now&#8221;; Individuals and organizations seem to be in a hurry and everyone wants to obtain quick and immediate results. There is also the issue of tight schedules and very busy lifestyles, so everyone is looking for the quickest and the most convenient medium through which to transact business, to share information,socialize etc., the internet is that medium. <\/span><\/p>\n\n\n\n<p><span style=\"text-align: justify;\">Internet marketing is the cheapest and the quickest way for companies to reach a wide target audience and it is also the most convenient way for consumers to purchase products and services.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/i0.wp.com\/ugc.futurelearn.com\/uploads\/images\/e1\/80\/header_e180651b-fedd-4581-b203-f5c460a5609c.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ugc.futurelearn.com\/uploads\/images\/e1\/80\/header_e180651b-fedd-4581-b203-f5c460a5609c.jpg?ssl=1\" alt=\"Fundamentals of Online Marketing\"\/><\/a><figcaption class=\"wp-element-caption\">Fundamentals of Online Marketing<\/figcaption><\/figure>\n\n\n\n<p><span style=\"text-align: justify;\">This article introduces you to online marketing and the different types of online marketing, the different business models that internet marketing is associated with and then the benefits and limitations of internet marketing.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Marketing_and_the_different_types_of_online_marketing\"><\/span><span style=\"text-indent: 19pt;\">Online Marketing and the different types of online marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Online marketing, also known as internet marketing, web marketing or e\u00ad-marketing is the <a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/marketing-functions.html\">marketing<\/a> or promotion of products or services using the internet as a medium. In order to benefit from the new technologies in today\u2019s global environments, marketers are developing <a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/types-of-strategy.html\">strategies<\/a> that suit the digital world.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Internet marketing is considered to be broad in scope because it not only refers to marketing on the internet, but also includes marketing done through e-mail and wireless media.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Customer relationship management system and digital customer data are considered to be sub divisions of internet marketing.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Internet Marketing ties together the creative and technical aspects of the internet including design, <a href=\"https:\/\/support.centreforelites.com\/ru\/definition-of-growth-and-development\/\">development<\/a>, advertising and sales.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Internet marketing refers to the <a href=\"https:\/\/support.centreforelites.com\/ru\/the-concept-of-staffing\/\">placement<\/a> of media along many different stages of the customer engagement cycle through the following types of internet marketing;<\/p>\n\n\n\n<p class=\"has-text-align-left\"><b>i. Search engine optimization<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1880\" height=\"1248\" src=\"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-270637.jpeg?resize=1880%2C1248&#038;ssl=1\" alt=\"Fundamentals of Online Marketing. Search Engine Optimization\" class=\"wp-image-2015\" srcset=\"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-270637.jpeg?w=1880&amp;ssl=1 1880w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-270637.jpeg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-270637.jpeg?resize=1024%2C680&amp;ssl=1 1024w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-270637.jpeg?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-270637.jpeg?resize=1536%2C1020&amp;ssl=1 1536w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-270637.jpeg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Search Engine Optimization. Photo by Pixabay on <a href=\"https:\/\/www.pexels.com\/photo\/advertising-alphabet-business-communication-270637\/\" rel=\"nofollow\">Pexels.com<\/a><\/figcaption><\/figure>\n\n\n\n<p>This is the process of improving the visibility of a website or a web page in search engines through natural or unpaid search results.<\/p>\n\n\n\n<p><strong>ii. Search engine marketing<\/strong><\/p>\n\n\n\n<p>This is a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid&nbsp;<a href=\"https:\/\/support.centreforelites.com\/ru\/the-concept-of-staffing\/\">placement<\/a>, contextual advertising and paid inclusion or through the use of free search engine optimization techniques.<\/p>\n\n\n\n<p>iii.&nbsp;<strong>Display advertising<\/strong><\/p>\n\n\n\n<p>This is the use of web banners placed on a third-party website or blog to drive traffic to a company\u2019s own website and increase product awareness.<\/p>\n\n\n\n<p>iv.&nbsp;<strong>Social media marketing<\/strong><\/p>\n\n\n\n<p>This is the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.<\/p>\n\n\n\n<p>v.&nbsp;<strong>Email marketing<\/strong><\/p>\n\n\n\n<p>This involves directly marketing a commercial message to a group of people using electronic mail.<\/p>\n\n\n\n<p>vi.&nbsp;<strong>Referral marketing<\/strong><\/p>\n\n\n\n<p>This is a method of promoting products or services to new customers through referrals, usually by word of mouth.<\/p>\n\n\n\n<p>vii.&nbsp;<strong>Affiliate marketing<\/strong><\/p>\n\n\n\n<p>This is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate\u2019s own&nbsp;<a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/the-marketing-forces.html\">marketing efforts<\/a>.<\/p>\n\n\n\n<p>viii.<strong>&nbsp;Inbound marketing<\/strong><\/p>\n\n\n\n<p>This involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.<\/p>\n\n\n\n<p>ix.&nbsp;<strong>Video marketing<\/strong><\/p>\n\n\n\n<p>This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is gaining wide popularity among internet users and companies see it as a viable method of attracting customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_internet_Usage_among_companies\"><\/span>Types of internet Usage among companies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Brick and Mortar Company<\/strong><\/p>\n\n\n\n<p>This operates in a real life only and uses internet to provide information. Organisations like universities are example of this.<\/p>\n\n\n\n<p><strong>Click and Mortar Company<\/strong><\/p>\n\n\n\n<p>This type provides both in real life and through internet. Vatan computer is an example of this.<\/p>\n\n\n\n<p><strong>Click-only Company<\/strong><\/p>\n\n\n\n<p>This operates only online and you cannot contact in real life with such a company, you can only buy those items online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Business_Models\"><\/span>&nbsp;Business Models<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A business model describes the rationale of how an organization creates, delivers and captures value, whether economic, social or any other form of value. The purpose of business model construction is part of business strategy.<\/p>\n\n\n\n<p>Internet marketing is associated with several business models and these include:<\/p>\n\n\n\n<p><strong>i. E-commerce<\/strong><\/p>\n\n\n\n<p>This is a model whereby goods and services are sold directly to consumers, businesses or from consumer to consumer using computers connected to a network.<\/p>\n\n\n\n<p><strong>ii. Lead-based websites<\/strong><\/p>\n\n\n\n<p>This is a&nbsp;<a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/types-of-strategy.html\">strategy<\/a>&nbsp;whereby an organization generates value by acquiring sales leads from its website. It is similar to walk in customers in retail world. These propects are often referred to as organic leads.<\/p>\n\n\n\n<p><strong>iii. Affiliate marketing<\/strong><\/p>\n\n\n\n<p>This is a process where a product or service developed by one entity is sold by other active sellers for a share of profits. The entity that owns the product may provide some marketing material for example, sales letters, affiliate links, tracking facilities etc. however, the vast majority of affiliate marketing relationships come from e-commerce business that offer affiliate programmes.<\/p>\n\n\n\n<p><strong>iv. Local Internet Marketing<\/strong><\/p>\n\n\n\n<p>This is a strategy through which a small company utilizes the internet to find and to nurture relationships that can be used for real-world advantages. Local internet marketing uses tools such as social media marketing, local directory listing and targeted online sales promotion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_and_limitations_of_Internet_Marketing\"><\/span>Benefits and limitations of Internet Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Benefits_derived_from_internet_marketing\"><\/span>&nbsp;Benefits derived from internet marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>i. Internet marketing is relatively inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of the advertising budget<\/p>\n\n\n\n<p>ii. The nature of the medium allows consumers to research and purchase products and services conveniently. Therefore businesses have the advantage of appealing to consumers in a medium that can bring results quickly.<\/p>\n\n\n\n<p>iii. Internet marketers have the advantage of measuring statistics easily and inexpensively, almost all aspects of an internet marketing campaign can be tracked, measured and tested in many cases through the use of an adserver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limitations_of_internet_marketing\"><\/span>Limitations of internet marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>i. One major challenge of internet marketing is the problem of scams. Many internet products are promoted with deception and this makes it difficult for one to know what one is buying. This is very common with products that are supposed to train or aid internet marketers in making money. Most of these products are empty boxes, in which there is essentially nothing there, yet a buyer is to make money by reselling this empty box to others.<\/p>\n\n\n\n<p>ii. The inability of the consumers to physically feel or try out the product can be a limitation for certain goods.<\/p>\n\n\n\n<p>iii. Internet marketing is completely based on the advertisement and the information that the advertisement and the information that the advertisement might lead to i.e. websites, blogs etc., this makes it impossible for marketers to use the x-factor\/personal touch factor\/human touch factor to influence the audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Online marketing or e-marketing has registered its presence in this contemporary society as it has proven to be an inexpensive, convenient and fast approach to exchanging goods and services. However, swindlers have taken advantage of its lack of personal touch or human touch factor to swindle unsuspecting customers of their money. This however has not hampered the widespread and the popularity of online marketing.<\/p>\n\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;Introduction We are in the age and times of &#8220;here&#8221; and &#8220;now&#8221;; Individuals and organizations seem to be in a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":135,"footnotes":""},"categories":[135],"tags":[226,227],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundamentals-of-marketing","tag-marketing-strategies","tag-principles-of-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1880%2C1253&ssl=1","jetpack-related-posts":[{"id":1050,"url":"https:\/\/support.centreforelites.com\/ru\/fundamental-product-concepts\/","url_meta":{"origin":1041,"position":0},"title":"Fundamental Product Concepts","author":"centreforelites","date":"21 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"This article introduces you to fundamental product concepts, beginning with a broad definition of \"product\". After this, we will see how marketers classify the products they deal with and, this is usually a vital step in designing your marketing strategy. The unit also takes you through the elements that make\u2026","rel":"","context":"\u0412 &quot;Fundamentals of Marketing&quot;","block_context":{"text":"Fundamentals of Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/fundamentals-of-marketing\/"},"img":{"alt_text":"Fundamental Product Concept","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Product-Concept.jpg?fit=900%2C509&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1066,"url":"https:\/\/support.centreforelites.com\/ru\/fundamental-approach-to-strategic-management\/","url_meta":{"origin":1041,"position":1},"title":"Fundamental Approach to Strategic Management","author":"centreforelites","date":"20 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"The approach to strategic management should be an integrated one. The approach should bring together various aspects of management such as marketing strategy,","rel":"","context":"\u0412 &quot;Strategic Management&quot;","block_context":{"text":"Strategic Management","link":"https:\/\/support.centreforelites.com\/ru\/category\/strategic-management\/"},"img":{"alt_text":"Fundamental Approach to Strategic Management","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Approach-to-Strategic-Management.webp?fit=595%2C396&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Approach-to-Strategic-Management.webp?fit=595%2C396&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Fundamental-Approach-to-Strategic-Management.webp?fit=595%2C396&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1040,"url":"https:\/\/support.centreforelites.com\/ru\/guerrilla-marketing\/","url_meta":{"origin":1041,"position":2},"title":"What is Guerrilla Marketing and How is it Done?","author":"centreforelites","date":"21 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a competitive and callous environment. 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The need for evaluation of strategies being adopted is properly set out. Evaluation is necessary especially for corrective adjustment. A good strategy may also need improvement since no condition or situation is permanent. 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