{"id":1077,"date":"2022-04-10T21:50:00","date_gmt":"2022-04-10T19:50:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/forming-good-customer-relationship\/"},"modified":"2024-03-14T09:47:48","modified_gmt":"2024-03-14T07:47:48","slug":"forming-good-customer-relationship","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/ru\/forming-good-customer-relationship\/","title":{"rendered":"Forming Good Customer Relationship"},"content":{"rendered":"\n<p class=\"has-text-align-left\">There are mainly three retention building approaches to form good customer relationship, which we are looking at in this article.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d962d7ba558\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d962d7ba558\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/support.centreforelites.com\/ru\/forming-good-customer-relationship\/#1_Adding_Financial_Benefits\" >1. Adding Financial Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/support.centreforelites.com\/ru\/forming-good-customer-relationship\/#Adding_Social_Benefits\" >Adding Social Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/support.centreforelites.com\/ru\/forming-good-customer-relationship\/#Adding_Structural_Ties\" >Adding Structural Ties&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/support.centreforelites.com\/ru\/forming-good-customer-relationship\/#Reasons_for_not_Adopting_CRM\" >Reasons for not Adopting CRM<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Adding_Financial_Benefits\"><\/span><span style=\"font-size: 14pt; line-height: 207%;\">1. Adding Financial Benefits<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\"><a name=\"bookmark698\"><\/a><\/p>\n\n\n\n<p class=\"\">The financial benefits that companies can offer are frequency programs and clubs marketing programs. Frequency programs are designed to provides rewards to customers who buy frequently and in substantial amounts. For example, Mobile Telecommunication Companies in Nigeria used this promotion <a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/types-of-strategy.html\">strategy<\/a> through rewards of bonuses and other various gifts to their frequent users of their products Frequency programs are seen as a way to build long-tern loyalty, with these customers, potentially creating cross-selling opportunities in the process.&nbsp;<\/p>\n\n\n\n<p class=\"\">It should however be noted that the first company to introduce an frequency programs gains the most benefit, especially if competitors are slow to respond. After competitors respond, frequency programs (FP) can become a financial burden to all the offering companies, but some companies are more efficient and creative in managing FPs<\/p>\n\n\n\n<p class=\"\">Many companies have created club membership programs. Club membership can be open to everyone who purchases a product or service, or it can be limited to an affinity group or to those willing to pay a small fee. Although open clubs are good for building a database or snagging customers from competitors, limited membership clubs are more powerful for long term loyalty builders. Fees and membership conditions prevent those with only a fleeting interest in a company\u2019s products from joining. Those clubs attract and keep those customers who are responsible for the largest portion of business.<\/p>\n\n\n\n<div style=\"text-align: justify;\">Some highly successful clubs include the following: Ikoyi club, Lagos-Nigeria; Apple- Apple encourages owners of its computers to form local apple-user groups. The user groups provide Apple owners with opportunities to learn more about their competitors; Hardley- Davidson: The world famous Motorcycle Company sponsors the Harley owners group (H.O.G), which now numbers 650,000 members in over 1, 200 chapters. The first time buyer of a Harley Davidson Motorcycle gets a free one-year membership. The company also maintains an extensive website devoted to H.O. G, which includes information on club chapters, events and special members &#8211; only section<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_Social_Benefits\"><\/span><span style=\"font-size: 14pt;\">Adding Social Benefits<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\"><a name=\"bookmark699\"><\/a><\/p>\n\n\n\n<p class=\"\">Company personnel works on cementing social bonds with customers by individualizing and personalizing customer relationship. In essence, companies turn their customers into clients. Donnelly, Berry and Thompson as reported by Keller and Kotler (2006) observed that \u201ccustomers may be nameless to the institution; clients cannot be nameless. Customers are served as part of the mass or as part of longer segments; clients are served on an individual basis Customers are served by anyone who happens to be available; clients are served by the professional assigned to them.\u201d<\/p>\n\n\n\n<p class=\"\">E-commerce companies looking to attract and retain customers that personalization goes beyond creating customized information. For examples, the Skype website offers opportunities to the viewers to talk with the viewer. Another benefit of providing lives sales assistance as advertised on the website is the ability to sell additional items. For Instance, a Dallas-based specialty chain, the container store reaps the benefits of using live customer service personnel to augment its online orders<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_Structural_Ties\"><\/span><span style=\"font-size: 14pt; text-indent: -17pt;\">Adding Structural Ties&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">The company may supply customers with special equipment or computers with special equipment or computer links that help customers manage orders, payroll and inventory. A good example is McKesson Corporation, a leading pharmaceutical wholesaler, which invested millions of dollars in FDI capabilities to help independent pharmacies manage inventory, order-entry processes and self space. Another example is Milliken and Company, which provides proprietary software programs, marketing research, sales training and sales lead to loyal customers.<\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 14pt;\">Below is a misconception about adding structural ties as reported by Lester&nbsp;<\/span><span style=\"font-size: 14pt;\">Wunderman, an astute observer of contemporary marketing thinks about \u201cLoyalizing\u201d customers misses the point. People can be loyal to country, family and beliefs, but less to their toothpaste, soap or even beer. However, the marketer\u2019s aim should be to increase the consumer\u2019s proclivity to repurchase the company\u2019s brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasons_for_not_Adopting_CRM\"><\/span><span style=\"font-size: 14pt; line-height: 200%;\">Reasons for not Adopting CRM<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\"><span style=\"font-size: 14pt; line-height: 197%;\">Listed below are some of the reasons why some companies failed to adopt CRM system<\/span><\/p>\n\n\n\n<p class=\"\"><a name=\"bookmark701\"><\/a><!-- [if !supportLists]--><span style=\"font-size: 14pt; line-height: 200%;\">1.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><!--[endif]--><span style=\"font-size: 14pt; line-height: 200%;\">CRM is regarded as a mere add-on application that is expected to resolve all customer interface difficulties<\/span><\/p>\n\n\n\n<p class=\"\"><a name=\"bookmark702\"><\/a><!-- [if !supportLists]--><span style=\"font-size: 14pt; line-height: 197%;\">2.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><!--[endif]--><span style=\"font-size: 14pt; line-height: 197%;\">Failure of systems to accommodate the wide array of relationships that organizations seek to manage<\/span><\/p>\n\n\n\n<p class=\"\"><a name=\"bookmark703\"><\/a><!-- [if !supportLists]--><span style=\"font-size: 14pt; line-height: 197%;\">3.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><!--[endif]--><span style=\"font-size: 14pt; line-height: 197%;\">Failure to adopt CRM within a strategic orientation<\/span><\/p>\n\n\n\n<p class=\"\">Internal political issues concerning ownership of systems<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are mainly three retention building approaches to form good customer relationship, which we are looking at in this article. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":139,"footnotes":""},"categories":[139],"tags":[178,266],"class_list":["post-1077","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business-management","tag-consumer-relationships"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":1078,"url":"https:\/\/support.centreforelites.com\/ru\/customer-relationship-management-crm\/","url_meta":{"origin":1077,"position":0},"title":"Customer Relationship Management (CRM)","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving and they are approached by many more competitors with equal or better offers. The challenge according to Jeffrey Gitomer as reported by Keller and Kotler (2006) is not necessary to produce satisfied customers, several\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1041,"url":"https:\/\/support.centreforelites.com\/ru\/fundamentals-of-online-marketing\/","url_meta":{"origin":1077,"position":1},"title":"Fundamentals of Online Marketing","author":"centreforelites","date":"21 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"\u00a0\u00a0Introduction We are in the age and times of \"here\" and \"now\"; Individuals and organizations seem to be in a hurry and everyone wants to obtain quick and immediate results. There is also the issue of tight schedules and very busy lifestyles, so everyone is looking for the quickest and\u2026","rel":"","context":"\u0412 &quot;Fundamentals of Marketing&quot;","block_context":{"text":"Fundamentals of Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/fundamentals-of-marketing\/"},"img":{"alt_text":"Fundamentals of Online Marketing","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-3153199.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1097,"url":"https:\/\/support.centreforelites.com\/ru\/the-building-blocks-of-marketing\/","url_meta":{"origin":1077,"position":2},"title":"THE BUILDING BLOCKS OF MARKETING","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"\u00a0We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are: needs, wants, and demands; products; value and satisfaction: exchange, transactions and relationships; market; marketing and marketers. We shall attempt to run through each of these platforms. 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You should however understand that, within a total market, there is usually some differences among the buyers. For instance, not all consumers who own cars want to\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"AN OVERVIEW OF MARKETS AND TARGET MARKET","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-16904985.jpeg?resize=1050%2C600&ssl=1 3x, 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