{"id":1079,"date":"2022-04-10T21:26:00","date_gmt":"2022-04-10T19:26:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/factors-influencing-consumers-behaviour\/"},"modified":"2024-03-14T10:02:10","modified_gmt":"2024-03-14T08:02:10","slug":"factors-influencing-consumers-behaviour","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/ru\/factors-influencing-consumers-behaviour\/","title":{"rendered":"Factors influencing consumers Behaviour"},"content":{"rendered":"<p class=\"\">The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and group forces, <span style=\"font-size: 13.0pt; line-height: 127%;\">psychological forces and situational factors.<\/span><\/p>\n\n\n\n<p class=\"\">The buying decision process is composed of six stages consumers go through in making purchases The stages are needed recognition, choice of involvement level, identification of alternatives, <a href=\"https:\/\/support.centreforelites.com\/ru\/master-monitoring-and-evaluation-in-5-minutes\/\">evaluation<\/a> and post-purchase behaviour. Information fuels the buying \u2014 decision process. Without it there would be no decisions. There are two categories of information sources: commercial and social. Commercial sources include advertising, personal selling, selling by phone, and personal involvement with a product. owned by someone else social sources.<\/p>\n\n\n\n<p class=\"\">Social and group forces are composed of culture, subculture, social class, reference groups, family and households. Culture has the broadest and most general influence on buying behaviour while a person and group forces have a direct impact on individual purchase decisions as well as a person&#8217;s psycholog<span style=\"font-size: 14.0pt; line-height: 127%;\">ical makeup.<\/span><\/p>\n\n\n\n<p class=\"\">Psychological forces that impact buying decisions are <a href=\"https:\/\/support.centreforelites.com\/ru\/2-elements-in-the-concept-of-motivation\/\">motivation<\/a>, perception, learning, and personality need. Perception is the way we interpret the world around us and is subject to three types of selectivity: attention, distorting, and retention. Learning is a change in behaviour as a result of <span style=\"font-size: 13.0pt; line-height: 127%;\">experience. Stimulus-response learning involves drives, cues, responses, reinforcement, and punishment. Continued reinforcement leads to habitual buying and brand loyalty<\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 13.0pt; line-height: 127%;\">Personality is the sum of an individual&#8217;s traits that influence behavioral responses. The Freudian psychoanalytic theory of personality has had a significant impact on marketing, it <\/span>has caused marketers to realize that the true motives for behavior are often hidden. The self-concept is related to realize that the true motives for behavior are often hidden. The self-concept<span style=\"font-size: 13.0pt; line-height: 127%;\">&nbsp;is related to personality. Because purchasing and consumption are very expressive <\/span>actions, they allow us to communicate to the world our actual ideal self concepts<\/p>\n\n\n\n<p class=\"\">Attitudes are learned predisposition to respond to an object or class of objects in a consistent <span style=\"font-size: 13.0pt; line-height: 139%;\">fashion. Besides being learned, all attitudes are difficult to change.<\/span><\/p>\n\n\n\n<p class=\"\">Situational influences deals with when, where how and why consumers buy, and the consumer&#8217;s personal condition at the time of purchase. Situational influences are often so powerful that they can override all of the other forces in the buying-decision process.<\/p>","protected":false},"excerpt":{"rendered":"<p>The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":139,"footnotes":""},"categories":[139],"tags":[267],"class_list":["post-1079","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-consumers-behaviour"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":1083,"url":"https:\/\/support.centreforelites.com\/ru\/consumer-buying-behaviour\/","url_meta":{"origin":1079,"position":0},"title":"CONSUMER BUYING BEHAVIOUR","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"The aim of marketing is to meet and satisfy customers' needs and wants. The field of consumer buying behaviour studies how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Understanding consumer behaviour and \"knowing customers\" are never\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"CONSUMER BUYING BEHAVIOUR","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1082,"url":"https:\/\/support.centreforelites.com\/ru\/social-and-group-forces-on-consumer-behaviour\/","url_meta":{"origin":1079,"position":1},"title":"Social and Group Forces on Consumer Behaviour","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"\u00a0The ways in which we think, believe, and act are determined to a great extent by social forces and groups. And our individual buying decisions, including the needs we experience, the alternatives we consider, and the way in which we evaluate them, are affected by the social forces that surround\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1080,"url":"https:\/\/support.centreforelites.com\/ru\/situational-influences-on-customers-behaviour\/","url_meta":{"origin":1079,"position":2},"title":"Situational Influences on Customer Behaviour","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"\u00a0Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example, act differently in a classroom than they do when they are in a stadium watching a football game. The same holds true of buying behaviour. Situational influences tend to be\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1081,"url":"https:\/\/support.centreforelites.com\/ru\/psychological-factors-influence-on-customer\/","url_meta":{"origin":1079,"position":3},"title":"Psychological Factors influence on Customer","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"One or more motives within a person or their Psychological Factors activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and processing of information. Other important psychological activities that play a role in buying decisions are learning, attitude formation, personality and self-concept. MOTIVATION \u2014 THE STARTING POINT\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":768,"url":"https:\/\/support.centreforelites.com\/ru\/social-learning-theory-of-albert-bandura\/","url_meta":{"origin":1079,"position":4},"title":"Social Learning Theory of Albert Bandura","author":"centreforelites","date":"18 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"Albert Bandura\u00a0is noted as one of the exponents of theory of social learning and observational learning. Social learning theory explains human behaviour from the point of continuous reciprocal interaction between cognitive, behavioural and environmental influences. THE BASIC PRINCIPLES OF THE SOCIAL LEARNING THEORY As stated above, observational learning is a\u2026","rel":"","context":"\u0412 &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/support.centreforelites.com\/ru\/category\/blog\/"},"img":{"alt_text":"Social Learning Theory","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Social-Learning-Theory.webp?fit=731%2C520&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Social-Learning-Theory.webp?fit=731%2C520&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Social-Learning-Theory.webp?fit=731%2C520&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Social-Learning-Theory.webp?fit=731%2C520&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1134,"url":"https:\/\/support.centreforelites.com\/ru\/social-learning-theory-of-albert-bandura-2\/","url_meta":{"origin":1079,"position":5},"title":"Social Learning Theory of Albert Bandura","author":"centreforelites","date":"20 \u043c\u0430\u0440\u0442\u0430, 2022","format":false,"excerpt":"Albert Bandura is noted as one of the exponents of theory of social learning and observational learning. Social learning theory explains human behaviour from the point of continuous reciprocal interaction between cognitive, behavioural and environmental influences. THE BASIC PRINCIPLES OF THE SOCIAL LEARNING THEORY As stated above, observational learning is\u2026","rel":"","context":"\u0412 &quot;Educational Psychology&quot;","block_context":{"text":"Educational Psychology","link":"https:\/\/support.centreforelites.com\/ru\/category\/educational-psychology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/posts\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":1,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/posts\/1079\/revisions"}],"predecessor-version":[{"id":2216,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/posts\/1079\/revisions\/2216"}],"wp:attachment":[{"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/tags?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}