{"id":1080,"date":"2022-04-10T21:21:00","date_gmt":"2022-04-10T19:21:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/situational-influences-on-customers-behaviour\/"},"modified":"2024-03-14T10:05:06","modified_gmt":"2024-03-14T08:05:06","slug":"situational-influences-on-customers-behaviour","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/ru\/situational-influences-on-customers-behaviour\/","title":{"rendered":"Situational Influences on Customer Behaviour"},"content":{"rendered":"<p>&nbsp;Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example, act differently in a classroom than they do when they are in a stadium watching a football game. The same holds true of buying behaviour.<\/p>\n<p style=\"line-height: 135%; margin-bottom: 5.0pt;\"><o:p><\/o:p><\/p>\n<p style=\"line-height: 130%; margin-bottom: 5.0pt;\">Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase. The five categories of situational influences are related to when, where, how and why consumers buy as well as the conditions under which <span style=\"font-size: 14.0pt; line-height: 130%;\">they buy.<o:p><\/o:p><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dcd649ee673\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dcd649ee673\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/support.centreforelites.com\/ru\/situational-influences-on-customers-behaviour\/#WHEN_CONSUMERS_BUY_%E2%80%94_THE_DIMENSION\" >WHEN CONSUMERS BUY \u2014 THE DIMENSION&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/support.centreforelites.com\/ru\/situational-influences-on-customers-behaviour\/#WHERE_CONSUMERS_BUY_%E2%80%94_THE_PHYSICAL_AND_SURROUNDINGS\" >WHERE CONSUMERS BUY \u2014 THE PHYSICAL AND&nbsp;SURROUNDINGS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/support.centreforelites.com\/ru\/situational-influences-on-customers-behaviour\/#HOW_CONSUMERS_BUY%E2%80%94THE_TERMS_OF_THE_PURCHASE\" >HOW CONSUMERS BUY\u2014THE TERMS OF THE PURCHASE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/support.centreforelites.com\/ru\/situational-influences-on-customers-behaviour\/#WHY_CONSUMERS_BUY_%E2%80%94_THE_OBJECTIVE_OF_THE_PURCHASE\" >WHY CONSUMERS BUY \u2014 THE OBJECTIVE OF THE PURCHASE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/support.centreforelites.com\/ru\/situational-influences-on-customers-behaviour\/#_CONDITIONS_UNDER_WHICH_CONSUMERS_BUY-_STATES_AND_MOODS_STATES_AND_MOODS\" >&nbsp;CONDITIONS UNDER WHICH CONSUMERS BUY- STATES AND MOODS&nbsp;STATES AND MOODS<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"line-height: 130%; margin: 0cm 0cm 5pt; text-align: left; text-indent: 0cm;\"><span class=\"ez-toc-section\" id=\"WHEN_CONSUMERS_BUY_%E2%80%94_THE_DIMENSION\"><\/span><b><span style=\"font-size: 14.0pt; line-height: 130%;\">WHEN CONSUMERS BUY <\/span><\/b><span style=\"font-size: 4.0pt; line-height: 130%;\">\u2014 <\/span><b><span style=\"font-size: 14.0pt; line-height: 130%;\">THE DIMENSION&nbsp;<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"line-height: 130%; margin-bottom: 5.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: 35.8pt; text-indent: 0cm;\"><a name=\"bookmark631\"><\/a><\/p>\n<p style=\"line-height: 130%; margin-bottom: 5.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: 35.8pt; text-indent: 0cm;\"><span style=\"font-size: 14.0pt; line-height: 130%;\">Marketers should be <\/span><span style=\"font-size: 13.0pt; line-height: 130%;\">able to answer at least three-time questions about consumer buying:<o:p><\/o:p><\/span><\/p>\n<p style=\"line-height: 119%; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 34.0pt;\"><span style=\"font-size: 14.0pt; line-height: 119%;\">How is it influenced by the season, week, day or hour?<o:p><\/o:p><\/span><\/p>\n<p style=\"line-height: 130%; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 34.0pt;\"><span style=\"font-size: 12.0pt; line-height: 130%;\">What impact do past and present events have on the purchase decision?<o:p><\/o:p><\/span><\/p>\n<p style=\"line-height: 115%; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 34.0pt;\">How much time does the consumer have to make the purchase and consume the <span style=\"font-size: 14.0pt; line-height: 115%;\">product?<o:p><\/o:p><\/span><\/p>\n<p style=\"line-height: 130%; margin-bottom: 8.0pt;\"><span style=\"font-size: 12.0pt; line-height: 130%;\">The time dimension of buying has implications for promotions scheduling. Promotional messages must reach consumers when they are in a decision-making frame of mind. It also influences pricing decision, as when marketers adjust prices in an attempt to even out demand. For instance, Mr. Biggs can charge lower prices in the evening for its foods.<o:p><\/o:p><\/span><\/p>\n<p style=\"line-height: 134%; margin-bottom: 5.0pt;\"><span style=\"font-size: 11.0pt; line-height: 134%;\">The second question concerns the impact of past or future events. For example the length of time <\/span>since you last went out to dinner at a nice restaurant may influence a decision on where to go <span style=\"font-size: 14.0pt; line-height: 134%;\">tonight.<o:p><\/o:p><\/span><\/p>\n<h2 style=\"break-after: avoid; line-height: 119%; margin: 0cm 0cm 0.0001pt; text-align: left; text-indent: 0cm;\"><span class=\"ez-toc-section\" id=\"WHERE_CONSUMERS_BUY_%E2%80%94_THE_PHYSICAL_AND_SURROUNDINGS\"><\/span><span style=\"mso-bookmark: bookmark635;\">WHERE CONSUMERS BUY \u2014 THE PHYSICAL AND&nbsp;<\/span><a name=\"bookmark632\">SURROUNDINGS<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"line-height: 119%; margin-bottom: .0001pt; margin: 0cm; mso-list: l0 level1 lfo1; mso-pagination: lines-together; page-break-after: avoid; tab-stops: 36.25pt; text-indent: 0cm;\"><a name=\"bookmark635\"><\/a><\/p>\n<p style=\"line-height: 119%; margin-bottom: 8.0pt; margin-left: 145.0pt; margin-right: 0cm; margin-top: 0cm; mso-pagination: lines-together; page-break-after: avoid;\"><o:p><\/o:p><\/p>\n<p style=\"line-height: 142%; margin-bottom: 5.0pt;\">Physical surrounding are the features of a situation that are apparent to the senses. Think of the importance of atmosphere in a restaurant.<o:p><\/o:p><\/p>\n<p style=\"line-height: 142%; margin-bottom: 23.0pt;\">The social surroundings are the number, mix and actions of other people at the purchase site. You probably would not go into a strange restaurant that has an empty parking lot at dinnertime.<o:p><\/o:p><\/p>\n<h2 style=\"line-height: 110%; margin-bottom: 0.0001pt; text-align: left;\"><span class=\"ez-toc-section\" id=\"HOW_CONSUMERS_BUY%E2%80%94THE_TERMS_OF_THE_PURCHASE\"><\/span>HOW CONSUMERS BUY\u2014THE TERMS OF THE PURCHASE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"line-height: 110%; margin-bottom: .0001pt; margin-bottom: 0cm;\"><o:p><\/o:p><\/p>\n<p style=\"line-height: 120%; margin-bottom: 5.0pt;\">Terms and conditions of sale as well as the transaction-related activities that buyers <span style=\"font-size: 13.0pt; line-height: 120%;\">are willing to perform affect consumer buying.<o:p><\/o:p><\/span><\/p>\n<h2 style=\"margin: 0cm 0cm 7pt 196pt; text-align: left; text-indent: -149pt;\"><span class=\"ez-toc-section\" id=\"WHY_CONSUMERS_BUY_%E2%80%94_THE_OBJECTIVE_OF_THE_PURCHASE\"><\/span><span style=\"font-size: 15.0pt; line-height: 115%;\">WHY CONSUMERS BUY \u2014 THE OBJECTIVE OF THE PURCHASE<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin-bottom: 7.0pt; margin-left: 196.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: 81.1pt; text-indent: -149.0pt;\"><a name=\"bookmark637\"><\/a><\/p>\n<p style=\"line-height: 125%; margin-bottom: 10.0pt;\">The intent or reason for a purchase affects the choice made. We are likely to behave very differently when buying a product for a gift as opposed to buying the same product for ourselves. When purchasing a wristwatch for personal use, a consumer may be most interested in one that will provide accurate time at a reasonable price. <span style=\"font-size: 13.0pt; line-height: 125%;\">However, the appearance of a watch bought as a graduation present can be very important.<o:p><\/o:p><\/span><\/p>\n<p align=\"center\" style=\"line-height: 112%; margin-bottom: 7.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: 33.65pt; text-align: center; text-indent: 0cm;\"><a name=\"bookmark638\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_CONDITIONS_UNDER_WHICH_CONSUMERS_BUY-_STATES_AND_MOODS_STATES_AND_MOODS\"><\/span><span style=\"color: black; font-size: 15.0pt; line-height: 112%;\"><span style=\"mso-list: Ignore;\"><span style=\"font: 7.0pt &quot;Times New Roman&quot;;\">&nbsp;<\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 15.0pt; line-height: 112%;\">CONDITIONS UNDER WHICH CONSUMERS BUY-<br \/>STATES AND MOODS&nbsp;<\/span>STATES AND MOODS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p style=\"line-height: 129%; margin-bottom: 13.0pt;\">Sometimes consumers are in a temporary state that influences their buying decisions. When you are ill or rushed, you may be unwilling to wait in line or to take the time or care that a particular purchase deserves. Moods can also influence purchase. Feelings such as anger or excitement can result in purchase that otherwise would not have been made. Sales people must be trained to recognize consumers&#8217; moods and adjust their presentations accordingly.<o:p><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":139,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-1080","post","type-post","status-publish","format-standard","hentry","category-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":1079,"url":"https:\/\/support.centreforelites.com\/ru\/factors-influencing-consumers-behaviour\/","url_meta":{"origin":1080,"position":0},"title":"Factors influencing consumers Behaviour","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"The buying behaviour of ultimate consumers or simply, consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and group forces, psychological forces and situational factors. The buying decision process is composed of six stages consumers go through in making purchases The stages are needed\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1083,"url":"https:\/\/support.centreforelites.com\/ru\/consumer-buying-behaviour\/","url_meta":{"origin":1080,"position":1},"title":"CONSUMER BUYING BEHAVIOUR","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"The aim of marketing is to meet and satisfy customers' needs and wants. The field of consumer buying behaviour studies how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Understanding consumer behaviour and \"knowing customers\" are never\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"CONSUMER BUYING BEHAVIOUR","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-12374775.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1082,"url":"https:\/\/support.centreforelites.com\/ru\/social-and-group-forces-on-consumer-behaviour\/","url_meta":{"origin":1080,"position":2},"title":"Social and Group Forces on Consumer Behaviour","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"\u00a0The ways in which we think, believe, and act are determined to a great extent by social forces and groups. And our individual buying decisions, including the needs we experience, the alternatives we consider, and the way in which we evaluate them, are affected by the social forces that surround\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1071,"url":"https:\/\/support.centreforelites.com\/ru\/the-concept-business-market\/","url_meta":{"origin":1080,"position":3},"title":"The Concept Business market","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other business users or consumers, or to conduct the organization's operations. It is an extremely large and complex market spanning a wide variety of business users that buy a board\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"The Concept Business market","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-730564.jpeg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1081,"url":"https:\/\/support.centreforelites.com\/ru\/psychological-factors-influence-on-customer\/","url_meta":{"origin":1080,"position":4},"title":"Psychological Factors influence on Customer","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"One or more motives within a person or their Psychological Factors activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and processing of information. Other important psychological activities that play a role in buying decisions are learning, attitude formation, personality and self-concept. MOTIVATION \u2014 THE STARTING POINT\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1096,"url":"https:\/\/support.centreforelites.com\/ru\/marketing-functions\/","url_meta":{"origin":1080,"position":5},"title":"MARKETING FUNCTIONS","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple since it would appear necessary only to itemise the various activities required to move goods and services from producers to consumers. The difficulty of determining exactly where marketing begins and\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/posts\/1080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":1,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"predecessor-version":[{"id":2218,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/posts\/1080\/revisions\/2218"}],"wp:attachment":[{"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.centreforelites.com\/ru\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}