{"id":1094,"date":"2022-04-10T14:48:00","date_gmt":"2022-04-10T12:48:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/marketing-management-philosophies\/"},"modified":"2024-03-14T18:42:05","modified_gmt":"2024-03-14T16:42:05","slug":"marketing-management-philosophies","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/ru\/marketing-management-philosophies\/","title":{"rendered":"MARKETING MANAGEMENT PHILOSOPHIES"},"content":{"rendered":"<p class=\"\">&nbsp;M<span style=\"font-size: 12pt; line-height: 125%;\">arketing management philosophies involves carrying out tasks to achieve desired exchanges with the <a href=\"https:\/\/support.centreforelites.com\/ru\/target-market-strategies\/\">target market<\/a>. The question then is, what philosophy do we use to guide these marketing effects?. Again, what weight should we give to the interests of the organisation, customers, and society in this process of trying to achieve the desired exchanges with the market?. These <\/span>interests often clash on a number of occasions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Marketing-management-philosophies1.webp?resize=1024%2C576&#038;ssl=1\" alt=\"Marketing management philosophies\" class=\"wp-image-2257\" srcset=\"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Marketing-management-philosophies1.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Marketing-management-philosophies1.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Marketing-management-philosophies1.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Marketing-management-philosophies1.webp?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Marketing-management-philosophies1.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Marketing management philosophies<\/figcaption><\/figure>\n\n\n\n<p class=\"\">\u00a0Generally, there are five alternative concepts or philosophies under which organisations can conduct their marketing activities. These are the production, <span style=\"font-size: 14pt; line-height: 115%;\">product, selling, marketing, and societal marketing concepts.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d946131a24b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d946131a24b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/support.centreforelites.com\/ru\/marketing-management-philosophies\/#THE_PRODUCTION_CONCEPT\" >THE PRODUCTION CONCEPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/support.centreforelites.com\/ru\/marketing-management-philosophies\/#THE_PRODUCT_CONCEPT\" >THE PRODUCT CONCEPT\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/support.centreforelites.com\/ru\/marketing-management-philosophies\/#The_selling_concept_and_Marketing_Management_Philosophies\" >The selling concept and Marketing Management Philosophies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/support.centreforelites.com\/ru\/marketing-management-philosophies\/#THE_MARKETING_CONCEPT\" >THE MARKETING CONCEPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/support.centreforelites.com\/ru\/marketing-management-philosophies\/#THE_SOCIETAL_MARKETING_CONCEPT\" >THE SOCIETAL MARKETING CONCEPT<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"THE_PRODUCTION_CONCEPT\"><\/span><span style=\"mso-bookmark: bookmark195;\"><span style=\"mso-bookmark: bookmark196;\">THE PRODUCTION CONCEPT<\/span><\/span><a name=\"bookmark196\"><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\"><span style=\"font-size: 13pt; line-height: 125%;\">This is one of the oldest philosophies guiding marketers. It is of the opinion that consumers <\/span>will always favour those <a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/fundamental-product-concepts.html\">products<\/a> that are widely available and highly affordable. Thus, <span style=\"font-size: 13pt; line-height: 125%;\">business organisations that reason along this line usually concentrate their efforts on achieving high production efficiency and wide distribution coverage.<\/span><\/p>\n\n\n\n<p class=\"\">It has been observed that this concept is appropriate under two situations. The first is where the demand for a <a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/fundamental-product-concepts.html\">product<\/a> exceeds supply. This makes customers to be more interested in <span style=\"font-size: 13pt; line-height: 130%;\">considering the core product rather than its five points. The major task confronting the firm here is to look for ways of increasing production.<\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 13pt; line-height: 132%;\">The second situation is where the cost of production is high and has to be brought down through increased productivity to expand the market.<\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 14pt; line-height: 115%;\">Some companies have been making use of this philosophy of increased production and <\/span><span style=\"font-size: 13pt; line-height: 115%;\">lower costs in order to bring down prices, so as to capture more shares of the market.<\/span><\/p>\n\n\n\n<p class=\"\">However, the adoptions of this philosophy often lead to the risk of focusing too narrowly on <span style=\"font-size: 13pt; line-height: 125%;\">their own operations. Hence, such organisations are often accused of impersonality and <\/span>consumer insensitivity. For instance, the low-priced goods being produced may not be <span style=\"font-size: 13pt; line-height: 125%;\">attractive enough to a large section of the market.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"THE_PRODUCT_CONCEPT\"><\/span>THE PRODUCT CONCEPT\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\"><span style=\"font-size: 13pt; line-height: 127%;\">The underlying philosophy here is that consumers will favour those products that offer the best in terms of quality, performance, and innovative features. Management in these product-oriented<\/span><span style=\"font-size: 12pt; line-height: 127%;\">&nbsp;organisations usually focus their energy on making good <a href=\"https:\/\/motivemeaning.blogspot.com\/2022\/04\/fundamental-product-concepts.html\">product<\/a>s and improving <\/span><span style=\"font-size: 13pt; line-height: 127%;\">upon them over time. In this way, it may be said that an undue concentration is placed on the product rather than the needs of the consumer and his ability to make an effective demand for such high-quality products.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_selling_concept_and_Marketing_Management_Philosophies\"><\/span>The selling concept and Marketing Management Philosophies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">The selling concept holds that customers if left alone, will ordinarily not buy enough of the organisation&#8217;s products. The organisation must therefore undertake aggressive selling and promotion efforts. It is assumed that consumers typical y show buying resistance and have to be coaxed into buying more.<\/p>\n\n\n\n<p class=\"\">This concept is undertaken most aggressively with unsought goods. Most firms also practice the selling concept when they have over-capacity. Their aim is to sell what they make rather than make what the market wants. Hence, marketing based on hard-selling carries high risks. For instance, it focuses on creating sales transactions instead of building a long-term, profitable relationship with customers. Once customers are dissatisfied, they may not want to buy from such organisations again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"THE_MARKETING_CONCEPT\"><\/span><span style=\"mso-bookmark: bookmark200;\"><span style=\"mso-bookmark: bookmark198;\"><span style=\"mso-bookmark: bookmark197;\">THE MARKETING CONCEPT<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\"><a name=\"bookmark200\"><\/a><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 13pt; line-height: 120%;\">The marketing concept holds that the key to achieving organisational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.<\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 13pt; line-height: 115%;\">The concept starts with the company&#8217;s target customers and their needs and wants The company then integrates and coordinates all the activities that will affect customer satisfaction. The achievement of the company&#8217;s profit goal is made through creating and maintaining customer satisfaction.<\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 13pt; line-height: 122%;\">The marketing concept expresses the company&#8217;s commitment to consumer <\/span>sovereignty, that is, the determination of what is to be produced should not be in <span style=\"font-size: 13pt; line-height: 122%;\">the hands of the companies or in the hands of government but in the hands of consumers themselves.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"THE_SOCIETAL_MARKETING_CONCEPT\"><\/span><span style=\"mso-bookmark: bookmark204;\"><span style=\"mso-bookmark: bookmark202;\"><span style=\"mso-bookmark: bookmark201;\">THE SOCIETAL MARKETING CONCEPT<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\"><a name=\"bookmark204\"><\/a><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 13pt; line-height: 120%;\">Recent developments all over the world, especially with respect to <\/span>environmental degradation, resource shortages, explosive population <a href=\"https:\/\/support.centreforelites.com\/ru\/definition-of-growth-and-development\/\">growth<\/a>, <span style=\"font-size: 13pt; line-height: 120%;\">worldwide inflation, and neglected social services have questioned the aim or appropriateness of the organisational goals of the marketing concept. The feeling of Underestimate the concept sidetracks the potential conflicts between consumers&#8217; interests, and in the&nbsp; long-run societal welfare<\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: 13pt; line-height: 125%;\">Because of such matters, a cal has been made for a new concept to revise or rep <\/span><span style=\"font-size: 11pt; line-height: 125%;\">taco Inc marketing concept. This has led to the emergence of the societal mastering&nbsp;<\/span><span style=\"font-size: 13pt; line-height: 125%;\">concept.<\/span><\/p>\n\n\n\n<p class=\"\">The concept folds that the organisation&#8217;s task is to determine the needs, wants, and <span style=\"font-size: 13pt; line-height: 120%;\">interests of target markets and to deliver the desired satisfactions more effectively <\/span>and efficiently than competitors in a way that preserves or enhances the customers <span style=\"font-size: 13pt; line-height: 120%;\">and society s well-being. The societal marketing concept cal s upon marketers to balance three considerations in setting their marketing policies, viz company profit, consumer want-satisfaction, and social interests.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;Marketing management philosophies involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":139,"footnotes":""},"categories":[139],"tags":[277],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-philosophies"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/Marketing-management-philosophies.jpg?fit=624%2C538&ssl=1","jetpack-related-posts":[{"id":1098,"url":"https:\/\/support.centreforelites.com\/ru\/introduction-to-marketing\/","url_meta":{"origin":1094,"position":0},"title":"INTRODUCTION TO MARKETING","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and consumption. If the given society is a rudimentary or primitive and stagnant one, production and consumption often play prominent roles. Marketing, on the other hand, remains inactive in such a\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"INTRODUCTION TO MARKETING","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/pexels-photo-802024.jpeg?fit=1200%2C797&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1055,"url":"https:\/\/support.centreforelites.com\/ru\/organisational-culture-leadership-and-rewards\/","url_meta":{"origin":1094,"position":1},"title":"ORGANISATIONAL CULTURE, LEADERSHIP AND REWARDS","author":"centreforelites","date":"20 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"This article addresses the relationship between an organisational culture, leadership and rewards. The article highlights how an organisation's strategy supportive culture can enhance high performance. It is also important to create a spirit of high performance in the organisation and to link rewards to the level of performance. Adequate policies\u2026","rel":"","context":"\u0412 &quot;Strategic Management&quot;","block_context":{"text":"Strategic Management","link":"https:\/\/support.centreforelites.com\/ru\/category\/strategic-management\/"},"img":{"alt_text":"ORGANISATIONAL CULTURE, LEADERSHIP AND REWARDS","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/ORGANISATIONAL-CULTURE.webp?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/ORGANISATIONAL-CULTURE.webp?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/ORGANISATIONAL-CULTURE.webp?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/ORGANISATIONAL-CULTURE.webp?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/ORGANISATIONAL-CULTURE.webp?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1095,"url":"https:\/\/support.centreforelites.com\/ru\/marketing-and-demand-management\/","url_meta":{"origin":1094,"position":2},"title":"MARKETING AND DEMAND MANAGEMENT","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"Introduction \u00a0Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organisational objectives. The common impression people often have of the marketing manager is to stimulate demand for the company's\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"MARKETING AND DEMAND MANAGEMENT","src":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/MARKETING-AND-DEMAND-MANAGEMENT.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/MARKETING-AND-DEMAND-MANAGEMENT.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/MARKETING-AND-DEMAND-MANAGEMENT.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/MARKETING-AND-DEMAND-MANAGEMENT.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/support.centreforelites.com\/wp-content\/uploads\/2022\/04\/MARKETING-AND-DEMAND-MANAGEMENT.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1097,"url":"https:\/\/support.centreforelites.com\/ru\/the-building-blocks-of-marketing\/","url_meta":{"origin":1094,"position":3},"title":"THE BUILDING BLOCKS OF MARKETING","author":"centreforelites","date":"10 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"\u00a0We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are: needs, wants, and demands; products; value and satisfaction: exchange, transactions and relationships; market; marketing and marketers. We shall attempt to run through each of these platforms. NEEDS, WANTS, AND DEMANDS\u2026","rel":"","context":"\u0412 &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/support.centreforelites.com\/ru\/category\/marketing\/"},"img":{"alt_text":"THE BUILDING BLOCKS OF MARKETING","src":"https:\/\/i0.wp.com\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgMQx8mUfnvpOOFbrxv3RAXyzpjwnX96pSN2gkMiBf6HsR2mvaYbaDGsWQ9VV16s4YXzYyBEq7u04uxG3Z4JFeYz63kCkF8t1VDdm5BMQHzX2Vkb5AhVNx-OPCnPq7PF5BoQmjrjaWlswKz7djLshEbZEAKwW__lDm-GxUauLE5X-NMF3L_DuTGyJP_\/w400-h293\/Need%2C%20Wants%20and%20Demands%20-%20The%20Inter-connected%20Platforms%20Of%20Marketing.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":666,"url":"https:\/\/support.centreforelites.com\/ru\/taoism-from-china\/","url_meta":{"origin":1094,"position":4},"title":"Taoism from China","author":"centreforelites","date":"16 \u0430\u043f\u0440\u0435\u043b\u044f, 2022","format":false,"excerpt":"This article will avail you with important explanations on the nature of Taoism. It elucidates the concept of The Tao and the meaning of immortality in Taoism. We shall help you to make the distinction between knowledge and relativity. What you may not know about Taoism from China The Nature\u2026","rel":"","context":"\u0412 &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/support.centreforelites.com\/ru\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1168,"url":"https:\/\/support.centreforelites.com\/ru\/what-you-may-not-know-about-taoism-from-china\/","url_meta":{"origin":1094,"position":5},"title":"What you may not know about Taoism from China","author":"centreforelites","date":"18 \u043c\u0430\u0440\u0442\u0430, 2022","format":false,"excerpt":"\u00a0This article will avail you with important explanations on the nature of Taoism. It elucidates the concept of The Tao and the meaning of immortality in Taoism. We shall helps you to make the distinction between knowledge and relativity.The Nature of TaoismTaoism is an ancient tradition of philosophy and religious\u2026","rel":"","context":"\u0412 &quot;Religion. Taoism&quot;","block_context":{"text":"Religion. 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