{"id":949,"date":"2022-11-02T22:53:00","date_gmt":"2022-11-02T20:53:00","guid":{"rendered":"https:\/\/support.centreforelites.com\/incentive-function-theory-of-motivation-by-hull\/"},"modified":"2024-03-25T10:23:10","modified_gmt":"2024-03-25T08:23:10","slug":"incentive-function-theory-of-motivation-by-hull","status":"publish","type":"post","link":"https:\/\/support.centreforelites.com\/ru\/incentive-function-theory-of-motivation-by-hull\/","title":{"rendered":"Incentive theory of motivation by Hull"},"content":{"rendered":"\n

 The drive-reduction theory of motivation emphasizes the internal states of the organism; however, the Incentive theory of motivation<\/a> stresses the role of the environment in motivating behaviour. Whereas a drive is something inside of us that causes us to act, our actions are directed toward a goal, or incentive. An <\/span>incentive<\/span> <\/b>is the object we seek or the result we are trying to achieve through our motivated behaviour. Incentives are also known as reinforcers<\/a>, goals, and rewards. While drives push us to reduce needs, incentives pull us to obtain them. For example, hunger may cause us to walk to the cafeteria, but the incentive for our action is the sandwich we intend to eat.<\/span><\/p>\n\n\n\n

\"Incentive<\/a><\/figure>\n\n\n\n
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\u00a0<\/span>Sometimes our drive (hunger) is so strong that we do not care if the incentive (sandwich) is weak. For example, if we are really hungry, we may eat a sandwich from the cafeteria even though we know that the cafeteria\u2019s sandwiches are not that tasty. However, if our drive (hunger) is weak, our incentive must be strong. For instance, you may be slightly hungry but really like peanut butter sandwiches, so you will eat one. People are motivated to obtain positive incentives and to avoid negative incentives. For example, the incentive of food may draw you to the refrigerator. The cognitive expectations of humans also guide their behaviour.<\/span><\/p>\n\n\n\n

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