The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a competitive and callous environment. The term, “Guerilla marketing” was coined by Jay Conrad Levinson (1983) in his book, “Guerilla Marketing
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Fundamentals of Marketing
Introduction We are in the age and times of “here” and “now”; Individuals and organizations seem to be in a
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Fundamentals of Marketing
This article introduces you to the concept of sports marketing and the three dimensions of sports marketing. It also distinguishes sports products from non-sports products and also explains the various benefits derived from sports marketing
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Fundamentals of Marketing
In this informative article, we will delve into the challenges encountered during the marketing of services. While many of the conventional marketing concepts remain applicable to services,
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Fundamentals of Marketing
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other environmental elements.
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Fundamentals of Marketing
n this article, we shall be covering the role of price and pricing in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand, and competitors’ prices.
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Fundamentals of Marketing
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential processes
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Fundamentals of Marketing
It is very important to clearly state the product development objectives in order to provide direction for product development decisions.
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Fundamentals of Marketing
Newer products show up in the market to serve the consumer better than the dead one. These new products would also suffer the same fate as the previous ones, and another cycle begins.
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Fundamentals of Marketing
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all products and services can be broadly grouped into two major classes on the bases of the types of consumers that use them.
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Fundamentals of Marketing
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see
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Fundamentals of Marketing
This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here
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Fundamentals of Marketing
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