STRATEGIC MARKETING PLANNING
Companies that adopt the marketing concept realize that strategic marketing efforts are more successful when they are carefully planned. Strategic […]
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Marketing
THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES
Definitionally, marketing mix is the mixture of controllable marketing variables that the firm uses to pursue the sought levels of sales in the target market
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Marketing
The Marketing Forces in a Company
A company’s marketing system often operates within the framework of marketing forces, which constitutes the system’s environment. Such forces are
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Marketing
ANALYSIS OF THE MARKETING ENVIRONMENT
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on
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Marketing
MARKETING MANAGEMENT PHILOSOPHIES
Marketing management philosophies involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what
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Marketing
MARKETING AND DEMAND MANAGEMENT
Introduction Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and
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MarketingMARKETING FUNCTIONS
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
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MarketingTHE BUILDING BLOCKS OF MARKETING
We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which
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Marketing
INTRODUCTION TO MARKETING
INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and
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MarketingThe Nature of Behaviour in Organizations
Where do you place yourself in the school setting, is your part in the organization a part of management? Why
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Organization BehaviourIntroduction to Organization and Management in Education
In this article, we will discuss the meaning of organization and management in education. We will also attempt to look
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Educational ManagementSocial Development and socialization
Social development is the process through which children learn what behavior is acceptable and expected. A set of standards is
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Social Development
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