Since attitude and work are very important parts of life, and since people tend to have different attitudes towards different aspects of work. Most mornings, we leave our homes and go to work in formal organizations
ATTITUDE AND WORK IN AN ORGANIZATION Read More »
Industrial Psychology
Since organisations are run by people, the performance of organisations, therefore, is dependent on the sum total of the performance
PERFORMANCE APPRAISAL IN AN ORGANIZATION Read More »
Industrial Psychology
Read and find out more about the relationships between learning and training in different contexts
LEARNING AND TRAINING. DIFFERENCES AND THEORIES Read More »
Industrial PsychologyIndustrial psychology and organizational psychology are different but interconnected areas, such that they are usually used interchangeably.
Meaning of Industrial and Organizational Psychology Read More »
Industrial Psychology
The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other trained human resource management experts.
The Concept of Staffing. 3 Things you Should Master Read More »
Industrial Psychology
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a competitive and callous environment. The term, “Guerilla marketing” was coined by Jay Conrad Levinson (1983) in his book, “Guerilla Marketing
What is Guerrilla Marketing and How is it Done? Read More »
Fundamentals of Marketing
Introduction We are in the age and times of “here” and “now”; Individuals and organizations seem to be in a
Fundamentals of Online Marketing Read More »
Fundamentals of Marketing
This article introduces you to the concept of sports marketing and the three dimensions of sports marketing. It also distinguishes sports products from non-sports products and also explains the various benefits derived from sports marketing
What’s Sports Marketing? Read More »
Fundamentals of Marketing
In this informative article, we will delve into the challenges encountered during the marketing of services. While many of the conventional marketing concepts remain applicable to services,
TIPS ON MARKETING OF SERVICES Read More »
Fundamentals of Marketing
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other environmental elements.
EXTERNAL FACTORS AFFECTING PRICING DECISIONS Read More »
Fundamentals of Marketing
n this article, we shall be covering the role of price and pricing in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand, and competitors’ prices.
Price and Pricing Decisions Read More »
Fundamentals of Marketing
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential processes
THE PRODUCT-DEVELOPMENT PROCESS Read More »
Fundamentals of Marketing
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