n this article, we shall be covering the role of price and pricing in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand, and competitors’ prices.
Price and Pricing Decisions Читать дальше »
Fundamentals of Marketing
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential processes
THE PRODUCT-DEVELOPMENT PROCESS Читать дальше »
Fundamentals of Marketing
It is very important to clearly state the product development objectives in order to provide direction for product development decisions.
PRODUCT DEVELOPMENT OBJECTIVES Читать дальше »
Fundamentals of Marketing
Newer products show up in the market to serve the consumer better than the dead one. These new products would also suffer the same fate as the previous ones, and another cycle begins.
NEW PRODUCT DEVELOPMENT Читать дальше »
Fundamentals of Marketing
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all products and services can be broadly grouped into two major classes on the bases of the types of consumers that use them.
PRODUCT CLASSIFICATION Читать дальше »
Fundamentals of Marketing
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see
Fundamental Product Concepts Читать дальше »
Fundamentals of Marketing
This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here
3 Theories of Business Ethics Читать дальше »
Fundamentals of MarketingNational and Multinational Corporations are spread across the globe, but their operations vary from one another. Therefore it is imperative
Ethical Issues in Business Читать дальше »
Fundamentals of Marketing
This article deals with the strategic information system, with a particular attention on information technology management strategies. In recent times,
INFORMATION TECHNOLOGY MANAGEMENT STRATEGIES Читать дальше »
Strategic Management
The strategic manager has as its responsibility the formulation and Strategy Implementation. However, the success of the strategy depends, to a
Strategy Implementation: ORGANISATION’S RESPONSE, INNOVATION AND POLITICS Читать дальше »
Strategic Management
This article addresses the relationship between an organisational culture, leadership and rewards. The article highlights how an organisation’s strategy supportive
ORGANISATIONAL CULTURE, LEADERSHIP AND REWARDS Читать дальше »
Strategic Management
Management Control ensures the human physical and technological resources are allocated and utilised to achieve the overall purpose of the
Management Control System Читать дальше »
Strategic Management
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