PRODUCT DEVELOPMENT OBJECTIVES
It is very important to clearly state the product development objectives in order to provide direction for product development decisions.
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Fundamentals of Marketing
NEW PRODUCT DEVELOPMENT
Newer products show up in the market to serve the consumer better than the dead one. These new products would also suffer the same fate as the previous ones, and another cycle begins.
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Fundamentals of Marketing
PRODUCT CLASSIFICATION
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all products and services can be broadly grouped into two major classes on the bases of the types of consumers that use them.
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Fundamentals of Marketing
Fundamental Product Concepts
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see
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Fundamentals of Marketing
3 Theories of Business Ethics
This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here
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Fundamentals of MarketingEthical Issues in Business
National and Multinational Corporations are spread across the globe, but their operations vary from one another. Therefore it is imperative
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Fundamentals of Marketing
INFORMATION TECHNOLOGY MANAGEMENT STRATEGIES
This article deals with the strategic information system, with a particular attention on information technology management strategies. In recent times,
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Strategic Management
Strategy Implementation: ORGANISATION’S RESPONSE, INNOVATION AND POLITICS
The strategic manager has as its responsibility the formulation and Strategy Implementation. However, the success of the strategy depends, to a
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Strategic Management
ORGANISATIONAL CULTURE, LEADERSHIP AND REWARDS
This article addresses the relationship between an organisational culture, leadership and rewards. The article highlights how an organisation’s strategy supportive
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Strategic Management
Management Control System
Management Control ensures the human physical and technological resources are allocated and utilised to achieve the overall purpose of the
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Strategic Management
Shortcomings of BCG portfolio evaluation
There are many shortcomings that are associated with BCG portfolio evaluation. These observed weaknesses of BCG created the obvious need
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Strategic Management
Strategy Evaluation. 4 Excellent techniques to consider
This article deals essentially with strategy evaluation. The need for evaluation of strategies being adopted is properly set out. Evaluation
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Strategic Management
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