Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and […]
SEGMENTING INDUSTRIAL MARKETS Читать дальше »
Marketing, Principles of MarketingThere is no single way to segment a consumer market. A marketer has to try different segmentation variables, singly and
SEGMENTING THE CONSUMER MARKET Читать дальше »
Marketing, Principles of MarketingMarkets are collections of people or organizations with (a) needs to satisfy (b) money to spend, and (c) the willingness
AN OVERVIEW OF MARKETS AND TARGET MARKET Читать дальше »
Marketing
Apart from the basic strategic planning spanning several years into the future, it is also necessary to develop a more
ANNUAL MARKETING PLANNING Читать дальше »
MarketingStrategic marketing planning is a five-step process that assesses current performance; establishes specific marketing objectives; determines positioning and differential advantage;
THE STRATEGIC MARKETING PLANNING PROCESS Читать дальше »
Marketing
Companies that adopt the marketing concept realize that strategic marketing efforts are more successful when they are carefully planned. Strategic
STRATEGIC MARKETING PLANNING Читать дальше »
Marketing
Definitionally, marketing mix is the mixture of controllable marketing variables that the firm uses to pursue the sought levels of sales in the target market
THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES Читать дальше »
Marketing
A company’s marketing system often operates within the framework of marketing forces, which constitutes the system’s environment. Such forces are
The Marketing Forces in a Company Читать дальше »
Marketing
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on
ANALYSIS OF THE MARKETING ENVIRONMENT Читать дальше »
Marketing
Marketing management philosophies involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what
MARKETING MANAGEMENT PHILOSOPHIES Читать дальше »
Marketing
Introduction Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and
MARKETING AND DEMAND MANAGEMENT Читать дальше »
MarketingMarketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
MARKETING FUNCTIONS Читать дальше »
Marketing
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